Yale should return artifacts from Machu Picchu to Peru. Entrevista en Yale a Eliane Karp Toledo


Monday, March 9, 2015

[RED DEMOCRATICA] Nielsen: TV-related tweets correlate with engagement


Students flock to Yik Yak, but concerns remain | We need to show people we aren't nasty, Yik Yak founders say | Twitter will reportedly pitch video to ad execs at SXSW
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March 9, 2015
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The Big Story
Students flock to Yik Yak, but concerns remain
Students are embracing Yik Yak, an anonymous, location-based social-messaging application that lets them chat during classes, but some professors and others have been subjected to racist, sexist and homophobic abuse by users. So far the site has declined to help identify people who post abusive messages. The New York Times (tiered subscription model) (3/8)
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Get It Right: Pricing Strategies That Work
Many entrepreneurs hope for success by offering low prices, while in fact most world-class entrepreneurs succeed by setting higher prices. If you're not exactly sure which pricing strategy will work for your business, these 6 steps can help you set your company's prices for success. Read the exclusive article now.

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Twitter will reportedly pitch video to ad execs at SXSW
Twitter is expected to tout its autoplay and native video functions to ad executives at the SXSW Interactive conference this week. "What makes Twitter video what it is and unique is that it's real time and conversational," said Glenn Brown, head of content and partnerships at Twitter. Adweek (3/8)
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Facebook reportedly plans LiveRail-powered ad exchange
Facebook reportedly is working on an ad exchange based on LiveRail, the video ad-tech firm acquired by the social network last year. Video and display ads would be sold by publishers through real-time auctions, with bidding handled by demand-side platforms. Advertising Age (free access for SmartBrief readers) (3/6)
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Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.

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Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now.

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Sheriff deputizes cat to help out on Facebook
A sheriff's office in Delaware has been Photoshopping a pet cat, Foots, into weather-related Facebook posts. The posts with the hashtag #weatherkitty have won a cult following. "Weatherkitty helps bring new eyes to the page, which is extremely important to us when we need help or want to publicize a case," Cpl. Michael Kalinsky says. The News Journal (Wilmington, Del.) (tiered subscription model) (3/7)
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Whitepaper: SDN: How do you get there from here?
Are the growing data needs of mobile, cloud, big data and social threatening today's enterprise networks? Scalable processes, a phased integration approach and the appetite to optimize over time are key components of a modern network. It's how agile organizations prepare for the data needs of tomorrow.
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Facebook adjusts mobile ads to fit slow connections
The Facebook Creative Accelerator program helps companies develop mobile-ad campaigns that work well with slow Internet connections in the developing world. The option determines whether a particular user has a fast or slow connection and delivers an ad accordingly. Time.com (3/9)
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The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Measurement Matters
Nielsen: TV-related tweets correlate with engagement
Nielsen research that includes hooking viewers up to brain scanners to figure out how much they're engaging with the shows they watch indicates that the number of tweets posted about a show in any given moment correlates with the degree of viewer engagement. "As the audiences are getting more engaged with the segment, the Twitter activity is getting more intense," says Avgusta Shestyuk of Nielsen Neuro. The New York Times (tiered subscription model)/Bits blog (3/8)
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Meet the Blue Jays pitcher who lives in a van
After signing a multimillion-dollar contract with the Toronto Blue Jays, Daniel Norris moved into a 1978 Volkswagen camper and made his home next to the trash bins in a Wal-Mart parking lot. The pitcher lives off $800 a month, shaves with an ax blade and spent the offseason working in an outdoors-supplies store. "I'm not going to change who I am just because people think it's weird," Norris says. ESPN.com (3/5)
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Yik Yak is the Wild West of anonymous social apps."
-- Law professor Danielle Keats Citron, as quoted by The New York Times
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.
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Red Democratica 10 years "On line" (1998-2008)!
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