Monday, December 22, 2014

[RED DEMOCRATICA] 10 branded tweets that scored big buzz this year


10 branded tweets that scored big buzz this year | How to reduce the risk of social media gaffes | Social ad spend slows this holiday season
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December 22, 2014
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10 branded tweets that scored big buzz this year
Plenty of brands scored buzz with well-judged and well-timed tweets during 2014. Among the best, according to this roundup: Arby's tweet during the Grammy Awards asking Pharrell Williams to return their hat; Chevrolet's #TechnologyandStuff rejoinder to an executive's flustered on-air comments; and Snickers' tweeted advice to Luis Suárez after he bit another player during the World Cup. Advertising Age (free access for SmartBrief readers) (12/22)
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How to reduce the risk of social media gaffes
Aryn Kennedy suggests steps to reduce the risks that brands face when undertaking social media campaigns. Kennedy recommends planning carefully to ensure your brand, management and intended campaign are well-suited for a social push. Social Media Today (12/22)
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Social ad spend slows this holiday season
Holiday ad spending on social media is slower this year than in recent shopping seasons, with just 27% of retailers planning to spend ad money on Twitter and 76% saying the same for Facebook. Twitter did fare especially well on Black Friday, though, when StatSocial computes that the social network saw 3.5 million tweets and 838 million impressions. eMarketer (12/22)
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Marketer Moments
Instagram purge shrinks brands' fake fan base
Some big names lost hundreds of thousands of followers on Instagram as the social network carried out a spam purge. Forever 21, Nike and Adidas were among the most affected, joining Justin Bieber, who lost 3.5 million fake fans. Adweek (12/19)
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Platform News
Twitter tests Russian advertising market
Twitter is working with Eastern European reseller Httpool to offer advertising space to Russian marketers. Russia has the world's sixth-largest Internet audience, and Twitter counted 10.1 million Russian users in July. Advertising Age (free access for SmartBrief readers) (12/19), Bloomberg (12/19)
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Measurement Matters
Shoppers turn to social media for gift ideas
Consumers are using social media to find gift ideas and plan holiday purchases at increasing rates, according to a Crowdtap infographic. About three-quarters of shoppers used social media for "holiday gift discovery," up from 64.8% last year. SmartBrief/SmartBlog on Social Media (12/19)
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Social Shareable
Inside China's "Christmas village"
A cluster of 600 factories in China, referred to as a "Christmas village," produces about 60% of all decorations for the holiday. Factory employees reportedly have only a vague idea of the meaning of Christmas, and wear Santa hats to keep industrial products out of their hair. The Guardian (London) (12/19)
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Planning your campaign in advance is the best way to avoid a spectacular failure."
-- Aryn Kennedy, writing at Social Media Today
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands.
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