Tuesday, December 9, 2014

[RED DEMOCRATICA] Facebook goes mobile with Graph Search


Google breaks out its wallet to hang on to YouTube stars | GM turns to social media for vehicle-improvement ideas | Hachette hopes to use Twitter to sell books
Created for eleccion@yahoogroups.com |  Web Version
December 9, 2014
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The Big Story
Google breaks out its wallet to hang on to YouTube stars
Google is offering bonuses to top YouTube stars as it seeks to lock up long-term exclusivity deals. The move comes amid competition for digital video stars from Facebook and startups such as Vessel, founded by former Hulu CEO Jason Kilar. The Wall Street Journal (tiered subscription model) (12/7)
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How Much Do You Really Need to Make? The Answer May Shock You
Rather than focus on what you can afford to pull out of the business to cover your living expenses, you need to focus on how much you need to earn at your business in order to afford the lifestyle you want to have. This is where the Personal Earnings Goal, or PEG, comes into play. Learn how to calculate your PEG and find out how much you really need to make.

Connecting Collaborating
GM turns to social media for vehicle-improvement ideas
General Motors says it is actively using social media outlets such as Twitter and Facebook to track customer feedback in order to make adjustments to new car models in real time. "We are becoming more precise. We can resolve [issues] really quickly instead of waiting for a survey to come back," GM's Whitney Drake said. Adweek (12/8)
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Marketer Moments
Hachette hopes to use Twitter to sell books
Hachette, which had a high-profile dispute with Amazon over e-book sales, plans to sell books using Twitter's "buy" button. The experiment will initially focus on books by well-known personalities. Bloomberg Businessweek (12/8)
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Business Tips and Advice
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Platform News
Facebook goes mobile with Graph Search
Facebook is improving the mobile functionality of its Graph Search, a move seen as furthering the social network's strong drive into mobile. MediaPost Communications/Social Media Marketing Daily (12/8)
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Snapchat hires banker as head of strategy
Snapchat has hired Imran Khan, formerly of Credit Suisse, to be its head of strategy. Khan, who has extensive experience in the tech banking sector, also has a deep network of contacts in China and elsewhere in Asia. The Wall Street Journal (tiered subscription model)/Digits blog (12/8)
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Measurement Matters
"Lurkers" may skew social metrics, researchers say
Online "lurkers" who post content to social accounts less than once a week account for about 5% of all social media posts, but they are a majority of brands' online audiences, a report by Vision Critical says. That potentially undermines the utility of content-focused analytics, the report says. The Globe and Mail (Toronto) (tiered subscription model) (12/9)
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Social Shareable
In Italy, convicts bake behind bars
Pasticceria Giotto is Italy's first bakery inside a prison, with convicts crafting traditional delicacies. The fulfillment inmates feel from baking has reduced recidivism, operators say. Reuters (12/9)
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Who's Hiring?
Position TitleCompany NameLocation
Sr. Analyst Network AnalysticsAmerican AirlinesFort Worth, TX
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You really can't treat social media analytics as a source of customer intelligence, except in very specific cases."
-- Researcher Alexandra Samuel, as quoted by The Globe and Mail
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.
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