Tuesday, December 23, 2014

[RED DEMOCRATICA] Twitter suspends user account at Sony's behest


Twitter suspends user account at Sony's behest | Facebook test used ads to boost political contributions | Analysis: Social media dashboard is "Hootsuite meets HAL"
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December 23, 2014
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Twitter suspends user account at Sony's behest
A Twitter user saw his account temporarily suspended at Sony's request after he tweeted information about the company that was leaked in a cyberattack. Sony's demands could set the stage for a test of Twitter users' ability to share information in the public interest, a right already asserted by news organizations. The Wall Street Journal (tiered subscription model) (12/22), Los Angeles Times (tiered subscription model) (12/22)
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Connecting Collaborating
Facebook test used ads to boost political contributions
An experimental Facebook campaign successfully increased donations to the election campaigns of Democratic Senate candidates Michelle Nunn in Georgia and Mark Udall in Colorado by using ads targeted at people who'd given the candidates' campaigns their e-mail addresses. That could mean that Facebook will play a bigger part in future political fundraising efforts, experts say. The New York Times (tiered subscription model)/The Upshot blog (12/22)
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Analysis: Social media dashboard is "Hootsuite meets HAL"
Meshfire aims to bring artificial-intelligence tools to bear on social media marketing problems. The platform combines machine learning and tips from human experts to help users hone their social content, network more effectively, and find suitable and brand-appropriate conversations to join online, company officials say. GigaOm (12/21)
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Marketer MomentsSponsored By
N.J. tree responds to commands tweeted from around the world
Oxford Communications has a Christmas tree, menorah and holiday decor in its lobby that respond to tweets posted by Twitter users, who can post messages with different hashtags to change the lighting patterns on the holiday display. USA Today (12/22)
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Platform News
Twitter gives iOS users analytics tools
Twitter says it has upgraded its iOS application to give users greater insights into the way people interact with their posts. The "View Analytics Details" option offers data on impressions and engagement. TechCrunch (12/22)
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Measurement Matters
Survey: Marketers to boost digital spending in 2015
Fifty-four percent of marketers expect their budgets to grow next year, and 46% project growth of up to 10%, according to a StrongView survey. Forty percent of respondents plan to increase mobile marketing dollars, 49% will increase social media spending and 60% will increase e-mail marketing allocations. KoMarketing Associates (12/22)
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Social Shareable
The stories that fooled social media users this year
The past year has seen plenty of bogus stories spreading like wildfire across social platforms, including the rumored arrest of graffiti artist Banksy and video purporting to show the invention of a hoverboard. Miles Klee cites 13 false stories that went viral. The Daily Dot (12/21)
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It's not at all clear that Twitter has a legal obligation to take down materials."
-- Law professor Eugene Volokh, as quoted by The Wall Street Journal
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.
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Red Democratica 10 years "On line" (1998-2008)!
Boletin Diario :
Foro Debate :

Ahora en FACEBOOK : Red Democratica


Celebrando 10 anos "On Line"..2009

Keep the candle burning

I have a dream

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