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Tuesday, December 16, 2014

[RED DEMOCRATICA] Facebook: Right-rail ads are seeing success


Facebook boosts video ad sharing, but YouTube remains long-term champ | Brands see selfies as a winning strategy in Asia | LinkedIn user will win Liam Neeson's video endorsement
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December 16, 2014
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Facebook boosts video ad sharing, but YouTube remains long-term champ
Holiday video ad campaigns have used Facebook to help them go viral, with some success. However, the overall number of views for even the most popular ads on Facebook is still dwarfed by the number of views of the same ads on YouTube. Facebook tends to garner lots of views in a short period of time, while YouTube videos gather momentum in the long term, experts say. The Wall Street Journal (tiered subscription model)/CMO Today blog (12/15)
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Brands see selfies as a winning strategy in Asia
The selfie craze is in full swing in Asia, where brands are finding ways to incorporate them into social marketing. Max Factor ran a campaign asking followers to share images of their eye makeup while wearing anti-pollution masks, and Lenovo offers selfie "horoscopes" to promote its smartphones. Advertising Age (free access for SmartBrief readers) (12/15)
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LinkedIn user will win Liam Neeson's video endorsement
Actor Liam Neeson will create a video endorsement for a LinkedIn user in a promotion for his new movie "Taken 3." The social media promotion run by 20th Century Fox and Trailer Park hinges on an infamous line from the first movie in the franchise, in which Neeson's character tells kidnappers that he has a "particular set of skills." Adweek/AdFreak blog (12/15)
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Platform News
China's Baidu and Alibaba have nearly 10% of global digital ad revenue
Chinese ad sellers Alibaba and Baidu each control about 4.7% of the $146 billion in digital ad revenue worldwide this year, topping American companies such as Yahoo, Microsoft and Twitter. Google and Facebook still lead global digital ad revenue at 31% and 7.75%, respectively. eMarketer (12/16), Advertising Age (free access for SmartBrief readers) (12/15)
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Facebook: Right-rail ads are seeing success
Facebook's redesigned right-rail ads are 50% more effective at increasing the time users spend looking at the ad, and 29% more effective at catching users' eyes in the first place, the social network reports. Facebook says advertisers are reporting higher conversion rates as well. Marketing Land (12/15)
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Measurement Matters
Nielsen releases end-of-year Twitter TV ratings
"The Walking Dead," the Academy Awards and the Super Bowl were the most tweeted-about TV broadcasts of 2014, according to Nielsen Twitter TV Ratings. "The Walking Dead" was the most popular show with an average of 576,000 tweets per episode, while the Super Bowl was the top sports broadcast with 25.3 million tweets. Fortune (12/15)
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Social Shareable
Android is just one more holiday-season flier
One of the passengers on a flight between Los Angeles and Frankfurt, Germany, on Monday was a humanoid robot that drew attention and received a special electronic pat-down from airport-security workers. An airport spokeswoman said researchers had "wanted to see how humans responded to a robot sitting in a plane." Reuters (12/15)
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[I]t's possible the world's epicenter of selfie culture is in Asia."
-- Angela Doland, writing at Advertising Age
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.
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