Tuesday, December 30, 2014

[RED DEMOCRATICA] Where Foursquare went wrong


Brands face some backlash for use of trendy slang | Life as a viral-content guru | Guest posts boost AmEx presence on Instagram
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December 30, 2014
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Brands face some backlash for use of trendy slang
The newly created @BrandsSayingBae Twitter account is calling out brands that try to sound hip by using "bae" and other trendy slang words. The "horrible-brilliant" account "distills the trend down to its essence," writes Annie Lowrey, and shows how many brand tweets can come off like "your uncle posting out-of-focus selfies on Instagram." New York magazine (12/29), The Wall Street Journal (tiered subscription model)/CMO Today blog (12/29)
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Life as a viral-content guru
Dose.com founder Emerson Spartz is the crown prince of click-bait, with venture capitalists pouring millions of dollars into his online ventures, most of which revolve around mass producing content that will get widely shared. "The way we view the world, the ultimate barometer of quality is: if it gets shared, it's quality," Spartz says. The New Yorker (tiered subscription model) (1/5)
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Guest posts boost AmEx presence on Instagram
American Express saw 23% higher engagement for its #MyAmex Instagram campaign than it has for other efforts on the photo-centric social network. The two-week experiment gave six Instagram influencers the opportunity to show how AmEx affects their business, and it generated over 10 million impressions. Adweek (12/29)
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Platform News
How social networks goofed this year
The major social networks made plenty of mistakes in 2014, writes Kristin Burnham. Among the slip-ups she cites: Facebook's decision to spin off its Messenger service, LinkedIn's attempt to thwart online stalkers and Google's decision to let Google+ users send messages to other users' Gmail addresses. InformationWeek (12/26)
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Where Foursquare went wrong
Foursquare fell by the wayside because it did one thing well but failed to leverage its dominance of the check-in sector to provide a compelling broader experience, Simon Owens writes. "Because Foursquare didn't have much else to offer other than geosocial ... users gravitated to the larger objects," Owens writes. LinkedIn/Simon Owens (12/29)
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Measurement Matters
How to get a handle on social ROI
Many brands are still struggling to make sense of all their social data, writes Rob Manning of Offerpop. In 2015, marketers will need to show more clearly how social buzz drives sales, Manning writes. "[C]reating fresh social marketing strategies that can drive direct sales, engage customers, build your brand and increase awareness must be at the forefront of strategy in the coming year," he writes. SmartBrief/SmartBlog on Social Media (12/30)
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Social Shareable
Web users ♥ heart emojis
The heart emoji was the most-used "word" across the Web and social sites in 2014, according to the Global Language Monitor's annual survey. The Washington Post (tiered subscription model) (12/29)
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Being first wasn't good enough."
-- Simon Owens on Foursquare, writing at LinkedIn
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.
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