Friday, December 12, 2014

[RED DEMOCRATICA] Attempted joke that referenced homicide falls flat for Best Buy


How Instagram became a platform for breaking news | Lowe's employs advanced features on Vine and Instagram | Attempted joke that referenced homicide falls flat for Best Buy
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December 12, 2014
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How Instagram became a platform for breaking news
Many users turn to Instagram during major events to share photos and experiences, using the site as a social news service. That potentially makes Instagram a serious threat to Twitter, which has hitherto managed to dominate the social-news niche, Jessi Hempel writes. (12/11)
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Lowe's employs advanced features on Vine and Instagram
Lowe's is experimenting with native video tools on Vine and Instagram. The retailer's new Vine video series uses the network's tap-to-pause technology to turn a short video clip into step-by-step DIY tutorials, while its Instagram videos use the platform's HyperLapse feature to create time-lapse clips showing the progress of a project from start to finish. Advertising Age (free access for SmartBrief readers) (12/11)
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How Much Do You Really Need to Make? The Answer May Shock You
Rather than focus on what you can afford to pull out of the business to cover your living expenses, you need to focus on how much you need to earn at your business in order to afford the lifestyle you want to have. This is where the Personal Earnings Goal, or PEG, comes into play. Learn how to calculate your PEG and find out how much you really need to make.

Marketer Moments
Attempted joke that referenced homicide falls flat for Best Buy
Best Buy is in hot water for a tweet that referenced a homicide that took place in one of its parking lots 15 years ago and is now being profiled in the podcast "Serial." "It lacked good judgment and doesn't reflect the values of our company," Best Buy said in a follow-up tweet after taking down the initial posting. Adweek (12/11)
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LinkedIn overhauls home page, seeks to boost interactivity
LinkedIn is launching a stripped-down version of its home page, intended to boost interactivity and provide users with more insight into the traffic their own pages receive. The aim is to provide "a more anticipatory home page experience that helps members connect with what matters to them most professionally on LinkedIn," a company representative said. TechCrunch (12/11)
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Measurement Matters
Analysis: Fiat's social media rise in 2014 stands out
Fiat tops the list of brands whose level of social media activity rose this year, according to Sprinklr data that scored brand engagement, sentiment and responsiveness. The top 10 list includes Turkish Airlines, Alibaba Technology and Jockey. American Airlines, SodaStream and DSW were among the brands whose social scores fell over the year. Adweek (12/11)
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Helmet-free practices aim at reducing football injuries
University of New Hampshire football players are practicing without helmets in the hopes of reducing concussions. Banning helmets forces players to tackle with better technique rather than lunging head-first at opponents, a professor at the university says. National Public Radio/Shots blog (12/11)
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands.
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