Monday, December 29, 2014

[RED DEMOCRATICA] What's ahead for YouTube in 2015


Pinterest is opening up its Promoted Pins to all | Mixi finds success with mobile gaming | Facebook faces backlash over "Year in Review" feature
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December 29, 2014
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The Big Story
Pinterest is opening up its Promoted Pins to all
Pinterest says its tests of Promoted Pins this year prove that they perform as well as or better than organic pins, and the social network is preparing to offer the option to all advertisers beginning next month. "On Facebook, you think about friends, and on Twitter you think about news. On Pinterest, you think about what you want to do, where you want to go, what you want to buy," said Joanne Bradford, head of partnerships at Pinterest. Re/code (12/28), TechCrunch (12/28), The New York Times (tiered subscription model) (12/28)
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Get Creative: 10 Ways to Think Outside the Box
No matter your business, smart solutions come from out-of-the-box thinking. We all know creativity is king, but are you doing all you can to inspire and encourage creativity in your staff? Read the article and learn 10 ways to inspire creativity at your office.

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Mixi finds success with mobile gaming
Social media site Mixi declined as Facebook became popular in Japan, but it has a hit with "Monster Strike," a mobile game that is earning the company around $2 million a day with more than 20 million downloads. The New York Times (tiered subscription model) (12/28)
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The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

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Marketer Moments
Netflix prepares Tumblr premiere
Netflix plans to make its blog debut on Tumblr in January. The move is seen as a more visually engaging complement to Netflix's presence on Facebook and Twitter. The Drum (Glasgow, Scotland) (12/28)
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Platform News
World Cup helped Twitter score in Brazil
Twitter saw its Brazilian user base increase by more than a quarter in 2014, its strongest growth in the region in four years. The growth was buoyed by the World Cup and a national election, with broadcasters increasingly baking Twitter chatter into shows. ZDNet (12/29)
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What's ahead for YouTube in 2015
YouTube owns 19% of the digital video ad market in the U.S., and major media companies this year began to acquire some of YouTube's multichannel networks to cash in on that audience. In the coming year, YouTube is expected to explore subscription models and continue to invest in high-quality content creators, writes Eric Blattberg. (12/29)
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Measurement Matters
Social metrics that are worth tracking
Followers and likes are a way to demonstrate a brand's reach, but they're not necessarily meaningful, writes Katie Moffat. She recommends five ways to measure social marketing, with a focus on conversions, engagement and return on investment. (12/27)
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Lying on Facebook? You're fooling yourself, psychologist says
People who lie about themselves on Facebook run risks of of the tales taking on a life of their own, which can "create a cognitive trap of alienation and possibly even a sense of disconnection and paranoia," psychologist Richard Sherry says. The Telegraph (London) (tiered subscription model) (12/29)
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Who's Hiring?
Position TitleCompany NameLocation
Social Media ManagerUnion WirelessMountain View, WY
Social Media StrategistThe Field MuseumChicago, IL
Land/Wildlife and Communications Program AssistantNatural Resources Defense CouncilWashington, DC
Click here to view more job listings.
[T]he easier something is to measure, the less useful it will usually be in terms of demonstrating actual value to the organization."
-- Katie Moffat, writing at
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands.
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