Wednesday, December 31, 2014

[RED DEMOCRATICA] William Shatner complains about Twitter ad format


William Shatner complains about Twitter ad format | Luxury brands falling short on YouTube, report says | NYPD gives its top brass Twitter lessons
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December 31, 2014
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The Big Story
William Shatner complains about Twitter ad format
Actor William Shatner is taking Twitter to task for allowing brands to advertise within users' follower lists. Some brands have used Twitter's promoted ads to appear in the lists of competitors and celebrities. "Do you understand that by implying that I follow these companies that it appears to be an endorsement?" Shatner tweeted. (12/30), Mashable (12/30)
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Get Creative: 10 Ways to Think Outside the Box
No matter your business, smart solutions come from out-of-the-box thinking. We all know creativity is king, but are you doing all you can to inspire and encourage creativity in your staff? Read the article and learn 10 ways to inspire creativity at your office.

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Luxury brands falling short on YouTube, report says
Ninety top fashion brands saw their YouTube views increase by 204% in 2014, according to an L2 report, with Chanel, Dior and Burberry performing particularly strongly. Still, fashion brands "consistently fail to optimize their YouTube presence," the report warns. CNBC (12/30)
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The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Marketer Moments
Wyo. retail center turns to social media to bolster traffic
Eastridge Mall, a General Growth Properties center in Casper, Wyo., continues to act as a main hub for retail even as competition increases nearby. The retail center's vacancy rate is only 5%, largely because it has long been a community gathering place. It hopes to boost traffic with social media marketing, loyalty programs and location-specific campaigns. Star-Tribune (Casper, Wyo.) (tiered subscription model) (12/27)
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Platform News
Snapchat will highlight New Year's Eve posts in Times Square
Snapchat users will have the chance to display their New Year's Eve celebrations as the application plans to combine "snaps" from around the world into a live feed in Times Square. The live feed and content contained in it will disappear after a day. The New York Times (tiered subscription model) (12/31)
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Measurement Matters
Infographic: Businesses still find social media puzzling
Five percent of businesses are driving influencer programs based on information collected from social media, according to an infographic from SiriusDecisions. It says 95% of businesses have social media accounts, but only 10% can explain the business value of those efforts. (12/30)
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E-mail still beats social media, Pew says
About 60% of U.S. workers say e-mail is "very important" to their professional lives, making it the most-used medium for electronic communication at work, according to a Pew Research Center report. Four percent of workers classify Facebook, LinkedIn or Twitter the same way. Re/code (12/30)
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Social Shareable
Zuckerberg seeks advice on self-improvement
Mark Zuckerberg is asking Facebook users for ideas for his 2015 "personal challenge," which in previous years saw him committing to wearing a tie every day and learning Mandarin. Suggestions so far include making a baby, recording a hip-hop album and banning overly enthusiastic Candy Crush users from Facebook. The Guardian (London) (12/31)
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Editor's Note
Got something to say about social media? Say it on our blog
SmartBrief on Social Business publishes original blog posts, videos and interviews with social media thought leaders on its blog network, SmartBlog on Social Media. Submitting guest posts is a great way to share your perspective with the entire SmartBrief on Social Business audience. If you're interested in seeing your name in SBoSB, check out our step-by-step guest post guide and then e-mail editor Ambreen Ali for more information.
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SmartBrief will not publish Thursday
In observance of New Year's Day, SmartBrief will not publish Thursday. Publication will resume Friday.
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I can investigate and arrest someone. I just can't figure out what to say in this tiny little box."
-- An unidentified New York police captain on Twitter, as quoted by The Associated Press at ABC News
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands.
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