Friday, December 26, 2014

[RED DEMOCRATICA] Facebook faces backlash over "Year in Review" feature


Facebook faces backlash over "Year in Review" feature | CPG brands win on social media | Promotions, product samples can kick-start your social media marketing
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December 26, 2014
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Facebook faces backlash over "Year in Review" feature
Facebook has launched a "Year in Review" feature that highlights users' most-liked photos and packages them in a customized timeline. Some users protested, with one father saying his review had an image of his daughter, who died this year. TechCrunch (12/25), PC Magazine (12/25)
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Preview the hottest social experiences for the holidays!
During the busy holiday season, it takes exceptional marketing to stand out from the crowd. One way to make a statement is placing your customer at the heart of your campaign with unique social experiences. Download the 2014 Holiday Lookbook, packed with great ideas for social integrations that you can use this holiday season or throughout the year. Get it now!
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CPG brands win on social media
Consumer packaged goods companies elicit the strongest consumer responses to social media campaigns, even if the campaigns are bad, according to Content Marketing Specialist Kate Dunham. "More than any other industry we've investigated, CPG brands elicit the most emotion on social due to funny and motivational campaigns," she wrote. MediaPost Communications/Social Media Marketing Daily (12/25)
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Promotions, product samples can kick-start your social media marketing
Engage consumers and attract business on social media by using tactics such as offering product samples and creating promotions geared to specific platforms, writes Jim Belosic, CEO of ShortStack. "The next time you want to learn from your social audience, get creative with the kinds of campaigns you can use to collect information," he advises. (12/23)
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Is Pricing Low Your Strategy to Success? Think again.
Pricing is the heart of a business. It affects everything you do and is affected by everything you do. Economists talk of supply and demand as key factors behind pricing—successful entrepreneurs manipulate demand by making their products more desirable. These six steps will help you determine the right price for your product or service, read the article and learn how to get pricing right.

Marketer MomentsSponsored By
NASA launches offer valuable social marketing lessons
NASA's "NASA Social" program invites social media influencers to watch and document a live NASA launch, and this year's "Orion" launch taught Katrina Steffensen five important lessons about social media marketing. Some of the takeaways included asking for help when it's needed, waiting for the right conditions to appear and constantly testing ideas, she writes. Advertising Age (free access for SmartBrief readers)/DigitalNext blog (12/24)
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The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

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Platform News
Facebook Pages tests video feature
Facebook will soon offer a video option for all Facebook Pages that is similar to YouTube channels. The feature is being tested by users such as ABC News before a full rollout. TechCrunch (12/24), (12/24)
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Measurement Matters
Infographic: When brands succeeded on social this year
Unmetric has created a timeline that highlights the biggest and best social media efforts by brands this year. Beats by Dre, McDonald's and Nike were clear winners by capitalizing on this year's World Cup, while WestJet and UPS stood out for holiday efforts. Adweek (12/24)
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Famous paintings interpreted using office supplies
Two office workers have spent recent weeks re-creating artworks such as "American Gothic" and "Girl with the Pearl Earring" using themselves as models and props found around their workplace. (12/23)
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I didn't go looking for grief this afternoon, but it found me anyway, and I have designers and programmers to thank for it."
-- Facebook user Eric Meyer, as quoted by PC Magazine
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands.
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Red Democratica 10 years "On line" (1998-2008)!
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