Monday, December 15, 2014

[RED DEMOCRATICA] Facebook isn't child's play, Zuckerberg says


Facebook isn't child's play, Zuckerberg says | Baidu reportedly invests in Uber, paving path to China | Australians rally around Muslims on Twitter
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December 15, 2014
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Facebook isn't child's play, Zuckerberg says
Facebook isn't a suitable environment for children under the age of 13, but neither is it appropriate to try to completely shield minors from the rough-and-tumble online world, Mark Zuckerberg told participants at a public question-and-answer session. "I would want my children to use technology because I think it's one of the ways that you become literate and learn the skills that you need to for the modern world," he said. Bloomberg (12/11)
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Develop Your Social Selling Action Plan
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Baidu reportedly invests in Uber, paving path to China
Uber has reportedly received an investment of up to $600 million from Baidu, the Chinese search company, in a move that could help the ride-sharing platform as it seeks to expand into mainland China. "Uber needs a local player like Baidu that really understands the Chinese market," says Hong Kong-based analyst Li Yujie. Advertising Age (free access for SmartBrief readers) (12/12)
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Australians rally around Muslims on Twitter
A hostage situation in Sydney has prompted some Australians to use Twitter to support their Muslim country-mates. Using the #IllRideWithYou hashtag, Twitter users urged Muslims not to feel that they needed to conceal their faith. The Guardian (London) (12/15)
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3 Simple Calculations for Financial Health
Your business is generating critical data every day. And with just 3 equations you can turn that information into insight on potential problems and hidden opportunities - and reveal the state of your company's health. Read the article and get the 3 critical equations.

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McDonald's video shows Ronald McDonald skydiving
McDonald's uploaded a video to the Instagram feed of its mascot, Ronald McDonald, skydiving in Dubai, United Arab Emirates, in the latest effort for the brand's "Fun makes great things happen" global marketing campaign. Advertising Age (free access for SmartBrief readers) (12/11), Adweek/AdFreak blog (12/11)
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Platform News
Facebook removes Bing search results
Facebook has eliminated Web search results powered by Microsoft from its site and mobile application as the social media giant shifts focus to searchable Facebook-centric content instead. Facebook has flagged online searches as an area for internal growth and says collaboration with Microsoft will continue in other areas. Reuters (12/12), MediaPost Communications/Search Marketing Daily (12/14)
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Measurement Matters
Why social analytics don't tell the whole story
Social media analytics only tell part of the story when it comes to figuring out what your customers really want, says Alexandra Samuel of Vision Critical. Lurkers and less-vocal customers may have views that aren't reflected in traditional social metrics, she explains. Forbes (12/12)
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How one couple became the face of Christmas sweaters
Seattle couple Jessica Aceti and Brian Kirk became the public face of ugly Christmas sweaters when a photo snapped of them went viral. Six years later, the image of the two posing awkwardly in Christmas sweaters and Aceti clutching a stuffed pygmy goat still has traction. Seattle Weekly (12/8)
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Society has a pretty overbearing attitude and we treat children as if they don't know how to do stuff."
-- Facebook's Mark Zuckerberg, as quoted by Bloomberg
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands.
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