Wednesday, December 10, 2014

[RED DEMOCRATICA] Cereal marketers may look backward to go forward


Rise of the social-video megastars | Tips to fine-tune visual content on social media | InPowered's digital ads are based on real reviews
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December 10, 2014
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SmartBrief on Social Business

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Rise of the social-video megastars
YouTube, Instagram and Vine are giving rise to countless online-video stars, each with huge followings, but many of whom remain almost unheard of beyond their dedicated fans. That trend is expected to continue as social-video platforms grow more professionalized. The New Yorker (tiered subscription model) (12/15)
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Tips to fine-tune visual content on social media
Using graphics effectively on social media can make all the difference, Anna Guerrero writes. She cites the basics, and offers tips related to logos, fonts, colors and image filters. (12/8)
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How Much Do You Really Need to Make? The Answer May Shock You
Rather than focus on what you can afford to pull out of the business to cover your living expenses, you need to focus on how much you need to earn at your business in order to afford the lifestyle you want to have. This is where the Personal Earnings Goal, or PEG, comes into play. Learn how to calculate your PEG and find out how much you really need to make.

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InPowered's digital ads are based on real reviews
Businesses can turn independent reviews into digital ads using a product from tech startup InPowered. "The need for this is consumer driven, as they shift to social and mobile," CEO Peyman Nilforoush said. The Wall Street Journal (tiered subscription model)/CMO Today blog (12/10)
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Cereal marketers may look backward to go forward
General Mills won buzz on Twitter by relaunching its French Toast Crunch cereal brand, and there are signs that other food manufacturers could get a similar online boost by bringing back old favorites. Twitter users are chatting about the potential for relaunching brands such as Oreo O's, Waffle Crisp and Nesquik cereal, Lauren Johnson writes. Adweek (12/9)
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Platform News
Platforms battle for social media dominance
Brands are hosting more of their Facebook videos directly on Facebook than via YouTube, a sign of the increasing battle for eyeballs among the digital platforms. "YouTube is still the video king online, but there is ever more evidence Facebook is ascending toward the throne," Lara O'Reilly writes. Business Insider (12/9)
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Twitter offers mobile targeting based on users' apps
Advertisers trying to reach mobile users via Twitter now have more targeting criteria, including whether or not a user has installed their application or registered it. These are among several enhanced targeting features just introduced based on Twitter's recent initiative to track users' smartphone apps. VentureBeat (12/9)
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Measurement Matters
Nike spots top list of year's most popular YouTube ads
Nike took the top two spots on this year's list of most popular YouTube ads, with Budweiser's "Puppy Love" Super Bowl spot placing third. Half of the top 10 on this year's list were made with digital, and not TV, in mind. "[A]dvertisers are ... starting to take advantage of digital as a way to shoot ads that would be hard to imagine ever airing on TV," Tim Peterson writes. Advertising Age (free access for SmartBrief readers) (12/9), The Wall Street Journal (tiered subscription model)/CMO Today blog (12/9)
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Social Shareable
Try a little roadside magic to beat a ticket
A stage magician who was stopped for speeding in New York this week says police officers gave him a pass after he wowed them with an impromptu display of roadside conjuring. The Huffington Post (12/9)
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Editor's Note
Got something to say about social media? Say it on our blog
SmartBrief on Social Business publishes original blog posts, videos and interviews with social media thought leaders on its blog network, SmartBlog on Social Media. Submitting guest posts is a great way to share your perspective with the entire SmartBrief on Social Business audience. If you're interested in seeing your name in SBoSB, check out our step-by-step guest post guide and then e-mail editor Ambreen Ali for more information.
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In the future, there will be less overlap, less knowing the same stars everyone else knows."
-- YouTube's Robert Kyncl, as quoted by The New Yorker
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands.
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Editor:  Ambreen Ali
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