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Wednesday, December 17, 2014

[RED DEMOCRATICA] Twitter plans Foursquare partnership

 

Twitter adds targeting features, plans Foursquare partnership | Janrain aims to boost social-data offerings with Arktan acquisition | Why marketers should look beyond conversations
Created for eleccion@yahoogroups.com |  Web Version
 
December 17, 2014
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The Big StorySponsored By
Twitter adds targeting features, plans Foursquare partnership
Marketers now have more targeting options on Twitter with new features that identify users' particular wireless carriers and devices. Twitter will also reportedly be working with Foursquare to add location-based features. Advertising Age (free access for SmartBrief readers) (12/16), Business Insider (12/16)
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Develop Your Social Selling Action Plan
Your customers are using social media to change the way they buy. So you need a social selling action plan to keep pace. Learn how social media can help you engage with prospects at crucial moments in their decision-making process. Download your guide to developing a Social Selling Action Plan now.
 
Connecting Collaborating
Janrain aims to boost social-data offerings with Arktan acquisition
Janrain, which helps brands parse social data from Facebook log-ins, has acquired Arktan, a startup that offers services including social-data analysis. Advertising Age (free access for SmartBrief readers) (12/16)
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Why marketers should look beyond conversations
Striking up conversations isn't enough for social media marketing, Bob Deutsch writes. Marketers need to think in terms of the narratives they're building around their brands, and the ways in which customers can relate to those narratives, Deutsch writes. FastCoCreate (12/16)
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5 positive ways to respond to negative comments.
Social media is a great way to connect with your customers, but what do you do when the conversation takes a negative turn? With 5 tips, you can learn how to positively respond and help direct the conversation. Read the article and learn the 5 ways to respond positively.

Marketer MomentsSponsored By
Kimpton seeks to reassure customers after IHG buyout
InterContinental Hotels Group has agreed to buy Kimpton Hotels in a $430 million deal that has some Kimpton customers worried the company will lose its commitment to personalized service. Loyal fans took to Twitter to voice their concern about the move, prompting Kimpton to weigh in. "We'll continue to operate as our own quirky, distinctive, irreverent, wine-guzzling (who said that?) brand," the company tweeted. Skift (12/16), Skift (12/15), Fortune (12/16)
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Join the Data Movement!
Hear insights from Simon Rogers, Data Editor at Twitter; B. Bonin Bough, VP, Global Media and Consumer Engagement at Mondelēz International; Jonathan Nelson, CEO, Omnicom Digital and more at 4A's Data Summit 2015 in NYC on Feb. 3. This event, open to 4A's members and non-members, will explore the future of digital advertising and data usage inside agencies. Register now.
 
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Why marketers should give thanks for Instagram
Instagram has had a good year, and that's great news for marketers, Laura Davis writes, noting that the service gives brands a way to engage consumers in direct, human ways. SmartBrief/SmartBlog on Social Media (12/17)
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The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Measurement Matters
Social media key to marketers retargeting via mobile
A majority of business-to-business and consumer marketers say they've found ways to retarget customers via mobile, according to an AdRoll report. Social media has proved to be the key in the absence of cookies, due to the natural affinity between social and mobile. MediaPost Communications/RT Blog (12/16)
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Social Shareable
Adult Swim gets weird with infomercial parody
Adult Swim has launched a parody clip titled "Unedited Footage of a Bear," with hopes of building on the success of "Too Many Cooks." The clip begins with footage of a bear but veers off into an infomercial and eventually skids into a horror plot. Mashable (12/16)
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Editor's Note
Got something to say about social media? Say it on our blog
SmartBrief on Social Business publishes original blog posts, videos and interviews with social media thought leaders on its blog network, SmartBlog on Social Media. Submitting guest posts is a great way to share your perspective with the entire SmartBrief on Social Business audience. If you're interested in seeing your name in SBoSB, check out our step-by-step guest post guide and then e-mail editor Ambreen Ali for more information.
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SmartQuote
Being just informative and entertaining is not enough. The base coin of success in social media is empathy."
-- Bob Deutsch, writing at FastCoCreate
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.
 
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Editor:  Ambreen Ali
Managing Editor:  Stephen Yusko
Contributing Editor:  Ben Whitford
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Red Democratica 10 years "On line" (1998-2008)!
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Ahora en FACEBOOK : Red Democratica

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Celebrando 10 anos "On Line"..2009

Keep the candle burning

I have a dream
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