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Thursday, December 11, 2014

[RED DEMOCRATICA] How to make time for social media

 

Instagram overtakes Twitter in monthly-user count | How to use social content to boost your reputation | How to make time for social media
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December 11, 2014
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Instagram overtakes Twitter in monthly-user count
Instagram has seen significant user growth since March, and with 300 million monthly users, it now has more than Twitter. Co-founder Kevin Systrom says the company is "seeing a lot of resonance with advertisers" because of its focus on brand advertising. Still, he says, "it's far more important for us to continue the growth worldwide than it is for us to over-monetize it too quickly." Adweek (12/10), The Wall Street Journal (tiered subscription model) (12/10)
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Do you know these 29 Social Media Analytics Terms?
Download this free guide to brush up on the key terminology for Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram. In addition to detailed definitions, you'll also learn best practices and gain valuable insights from some of the leading pros in the industry. Download now!
 
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How to use social content to boost your reputation
Brands can find testimonials on social media by pulling from tweets, Facebook comments, LinkedIn recommendations and multimedia from Instagram and Vine, writes Firas Kittaneh, CEO of One Mall Group. He suggests inviting customers to share content using a custom hashtag for easy collating and result sharing. Entrepreneur online (12/9)
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How to make time for social media
Carving out time for social media marketing can be a challenge, but it's doable, Anton Koekemoer writes. Check your Twitter feed in the morning, and search for ideas of what to share on social media as you go about your day, Koekemoer writes. Memeburn (12/8)
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How Much Do You Really Need to Make? The Answer May Shock You
Rather than focus on what you can afford to pull out of the business to cover your living expenses, you need to focus on how much you need to earn at your business in order to afford the lifestyle you want to have. This is where the Personal Earnings Goal, or PEG, comes into play. Learn how to calculate your PEG and find out how much you really need to make.

Marketer Moments
How 3 airlines coped with social media crises
Cathay Pacific, JetBlue and Malaysia Airlines have all faced social media crises in recent days, with Cathay Pacific facing critical tweets from actor Seth Rogen, JetBlue annoying a YouTube star and Malaysia Airlines' tweets inadvertently calling to mind a pair of 2014 disasters for the airline. The incidents highlight the importance of handling social firestorms quickly and putting processes in place to oversee social efforts, writes Angela Doland. Advertising Age (free access for SmartBrief readers) (12/10)
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Platform News
Facebook offers publishers more precise targeting tools
Facebook has introduced new tools for better targeting by publishers. The tools allow greater sensitivity to topics and time frames and identify popular stories that publishers can post to the news feeds of their followers. Advertising Age (free access for SmartBrief readers) (12/10)
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Measurement Matters
Samsung leads branded-video views for 2014
Samsung has claimed the top spot for the most branded-video views this year at more than 589.5 million, up 98 million from 2013. Wieden+Kennedy Portland was the ad agency with the most branded-video views, due in part to successful campaigns with Nike. MediaPost Communications/Online Video Insider (12/10)
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How IBM keeps tabs on its employees' influence
Data analysis can help companies get a handle on their employees' influence and leverage it effectively, says IBM's Marie Wallace. "The potential is endless as there are so many insights that can be derived from analyzing human interactions," Wallace says. Social Media Today (12/9)
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Social Shareable
Nearly all dinosaurs had feathers, researchers say
A growing body of evidence suggests that virtually all dinosaurs had feathers. "Feathers weren't just an invention of birds and their closest relatives but evolved much deeper in dinosaur history," the University of Edinburgh's Steve Brusatte says. National Geographic News (free registration) (12/9)
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SmartQuote
In the social media sphere, the unique and talented individual is always going to win."
-- Walter Jennings of Kreab Gavin Anderson, as quoted by Advertising Age
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.
 
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Red Democratica 10 years "On line" (1998-2008)!
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Ahora en FACEBOOK : Red Democratica

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Celebrando 10 anos "On Line"..2009

Keep the candle burning

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