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Monday, December 1, 2014

[RED DEMOCRATICA] Food marketers have an appetite for Instagram

 

Food marketers have an appetite for Instagram | More police chiefs take to Twitter | How to have a human moment with customers
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December 1, 2014
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The Big Story
Food marketers have an appetite for Instagram
Even nonfood brands are using food imagery on Instagram as part of their marketing endeavors. Food serves as a useful common denominator on social platforms and works well for image-based campaigns because it's easy to create delicious-looking content, Michelle Castillo writes. Adweek (12/1)
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How Much Do You Really Need to Make? The Answer May Shock You
Rather than focus on what you can afford to pull out of the business to cover your living expenses, you need to focus on how much you need to earn at your business in order to afford the lifestyle you want to have. This is where the Personal Earnings Goal, or PEG, comes into play. Learn how to calculate your PEG and find out how much you really need to make.

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More police chiefs take to Twitter
Darryl Forté, police chief in Kansas City, Mo., recently tweeted to announce an arrest in a string of highway shootings. Forté is among the senior police officials who use social media to improve communications with the public. "There are 140 characters [allowed], but we can reach so many more people and such a broad range," Forté says. The Kansas City Star (Mo.) (11/30)
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How to have a human moment with customers
Every interaction that a brand has with a customer is a chance to make real human contact, writes Andy Frawley. "If you're able to recognize this instance where a customer is engaged and has a problem that you can solve, then you can take what you know about them ... and engage that customer and create a meaningful brand experience," Frawley writes. SmartBrief/SmartBlog on Social Media (12/1)
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What if there was a different way to find customers?
Join OPEN Forum® today to get advice from entrepreneur, author, and brand evangelist Guy Kawasaki in his new Growth Guide, "The Art of Getting Customers." Learn More.

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Marketer MomentsSponsored By
TV show posts plot spoiler on Facebook
Fans of "The Walking Dead" got an unpleasant surprise when the show's Facebook page posted an image from the midseason finale that appeared to show a major character's death. The post was made shortly after the East Coast airing of the episode but before the episode aired on the West Coast or elsewhere in the world. The Telegraph (London) (tiered subscription model) (12/1)
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The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Platform News
Evan Williams sells part of Twitter shares for $28.7M
Twitter co-founder Evan Williams has sold shares in the company for about $28.7 million, the first time he has sold part of his stake. The move leaves Williams with stock worth about $2.3 billion. The Wall Street Journal (tiered subscription model) (11/28)
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Measurement Matters
Analysis: Buzz doesn't always bring viewers
Discrepancies between TV ratings and the Twitter Nielsen Top 10 demonstrate that it's unclear whether social buzz translates into prime-time eyeballs, Dade Hayes writes. "[W]hen encountering touts about biggest and most active Twitter audiences, viewers would be right to question what that means in terms of who was actually watching the show," Hayes writes. Forbes (11/30)
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Social Shareable
Canadian towns are stuck in unwanted duck tales
Several towns in Newfoundland have been overtaken by rogue ducks that are hanging out under bridges, blocking traffic and harassing pedestrians in search of food. It's unclear what drew the birds to the town, or what they plan to do now that they've arrived. "They just stand there and wait," resident Freeman Collins says. CBC.ca (Canada) (11/28)
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Who's Hiring?
Position TitleCompany NameLocation
Sr. Analyst Network AnalysticsAmerican AirlinesFort Worth, TX
Click here to view more job listings.
 
SmartQuote
Instagram has solidified the 'you eat with your eyes first' mantra."
-- Instagram user Irene Kim, as quoted by Adweek
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.
 
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Celebrando 10 anos "On Line"..2009

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