THE HISPANIC MARKET FUTURE!- Are you ready? By Patricia Gracia According to the new accounts in U.S. demographic, newborn children among whites, is being overtaken by the minority, among them are Hispanics. It is incredible to see and recognize that for the first time in The U.S. history, children born of European descent are less than half. This figure means that the demographic of the US in the future, already changed its color in all terms: political, economic and workforce.
According to reports by The Census Bureau, between July,2010 to July 2011, 50.4% of newborns belonged to an ethnic group or racial minority considered. These numbers give us a clear vision of where we are heading into the future. Now is the right time to have radical changes. The demographic atmosphere will dictate how and when private companies and government institutions should distribute and allocate their marketing budgets for advertising, political and labor campaigns. FACTS: Why Should You Advertise in The Hispanic Market? www.PowerMediaGroup.com “It is clear that the Hispanic market is a force in terms of population and increasing Buying Power (1 Trillion Dollars) Now advertisements require a unique feel, appealing to Hispanic values and preferences.” - US is the 5th largest Spanish-speaking country in the world.
- The 2010 Census counted 50.5 million Hispanics in the United States, making up 16.3% of the total population.
- The nation's Latino population, which was 35.3 million in 2000, grew 43% over the decade.
- The Hispanic population also accounted for most of the nation's growth—56%—from 2000 to 2010.
- Hispanics spend more than half of each day engaged with television, the Internet and technology.
- The states with the largest percent growth in their Hispanic populations more than doubled: Alabama, Arkansas, Kentucky, Mississippi, North Carolina, Tennessee and South Carolina. The Hispanic population also more than doubled in Maryland and South Dakota.
- By 2020 the Hispanic population is expected to reach 70million and by 2050 one four Americans will be Hispanic
- Most Hispanics live in Arizona, California, Colorado, Florida, Illinois, New Mexico, New Jersey, New York and Texas.
- 79% of Hispanics speak Spanish in the home, and 70% watch TV, listen to radio, read Spanish language newspapers and other media outdoors
- Hispanics share strong commitment to family, religion and heritage
(Source: Us Census, Selig Center, Yahoo! and Experian Simmons) If you are looking for a U.S. Hispanic/Latino Agency creative, please contact: www.PowerMediaGroup.com Patricia@PowerMediaGroup.com 1-800-901-5272 |
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