Thursday, January 15, 2015

[RED DEMOCRATICA] Hackers scribble on Crayola's Facebook page


Facebook creates hub for office chatter | Analysis: Will enterprise users find a use for Facebook? | How Google+ takes social networking to the next level
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January 15, 2015
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The Big Story
Facebook creates hub for office chatter
"Facebook at Work" is being tested by several partners as a platform for social collaboration in the office. The mobile platform is designed to help employees access Facebook tools and share at work without overlapping with their personal accounts. (1/15), CNBC (1/14), Marketing Land (1/14)
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5 tips for managing negative online comments
The Internet gives your customers a voice online, but what can you do when that voice is yelling negative comments? With 5 tips, you can learn how to positively respond and help direct the conversation. Read the article and learn the 5 ways to respond positively.

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How Google+ takes social networking to the next level
Google+ is particularly effective for business-to-business marketing because of its integration with Google search, providing a boost to search-engine optimization ratings, writes Megan Ritter. It also allows businesses to separate and group customers to send tailored content that reflects varying needs. B2B Marketing (1/14)
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Hackers scribble on Crayola's Facebook page
Hackers busted into Crayola's Facebook page this week, flooding it with lewd images and messages, including a cartoon called "If Disney Was for Adults." The crayon-maker later issued a statement apologizing for the "inappropriate and offensive" posts. (1/12)
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The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Marketer Moments
VW's 2011 Super Bowl spot is still the "sharing" standard
Volkswagen's "The Force" spot from 2011 is still the most shared Super Bowl ad of all time, tallying 5.3 million shares across all social networks since its debut. Budweiser takes the next three spots on this list of the 10 most-shared ads from Unruly. The Wall Street Journal (tiered subscription model)/CMO Today blog (1/14)
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Platform News
Want an ad on Snapchat? That'll be $750,000 a day
Snapchat is asking advertisers to commit to spending $750,000 a day, according to this report, which says that some buyers are balking at the price. Electronic Arts, McDonald's and Samsung are among the early advertisers on the messaging service. Adweek (1/14)
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How Snapchat can spur more in-store spending
The disappearing nature of Snapchat messages offers retailers several ways to woo in-store shoppers and cut down on showrooming, writes Justin Emig. Among his suggestions: perishable coupons that can only be redeemed at the register and in-store scavenger hunts for specific items. Advertising Age (free access for SmartBrief readers) (1/14)
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Measurement Matters
Facebook's mobile clicks lead to fewer conversions
Though 63% of Facebook ad clicks originated from mobile devices in the fourth quarter of 2014, only 34% of conversions took place on mobile devices, according to a Marin Software report. Desktop clicks and conversions were closer to equal, at 39% and 31%, respectively. "[I]t's tough to tell if [the mobile ads] prompted people to buy later," writes Robert Hof. Forbes (1/14)
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Social Shareable
Twitter users explain how to ruin a date -- in 5 words
Twitter users are using the #FiveWordsToRuinADate hashtag to share tips about how to swiftly end a date. Among the suggestions are proclaiming your hatred for kittens, asking your date their name, or indulging in casual racism. Firstpost (India) (1/14)
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Who's Hiring?
Position TitleCompany NameLocation
Social Media ManagerUnion WirelessMountain View, WY
Social Media StrategistThe Field MuseumChicago, IL
Land/Wildlife and Communications Program AssistantNatural Resources Defense CouncilWashington, DC
Click here to view more job listings.
From a monetization perspective, [Snapchat is] looking for fewer, bigger, better."
-- An agency executive, as quoted by Adweek
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands.
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Editor:  Ambreen Ali
Managing Editor:  Stephen Yusko
Contributing Editor:  Ben Whitford
Advertising:  Dena Malouf
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