Tuesday, January 13, 2015

[RED DEMOCRATICA] Social-chat services could face U.K. ban, Cameron says


Prince tops Golden Globes' most-shared moments | Behind the scenes with the Golden Globes social media team | Amy Poehler campaign tweets call for smarter red-carpet questions
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January 13, 2015
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The Big Story
Prince tops Golden Globes' most-shared moments
There were 2.6 million tweets and 17 million Facebook interactions related to this year's Golden Globes ceremony, a sharp increase from last year for Facebook. Prince's surprise appearance to deliver the Best Original Song award was the most-shared moment on both platforms. Mashable (1/12), Variety (1/12)
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5 tips for managing negative online comments
The Internet gives your customers a voice online, but what can you do when that voice is yelling negative comments? With 5 tips, you can learn how to positively respond and help direct the conversation. Read the article and learn the 5 ways to respond positively.

Connecting CollaboratingSponsored By
Digital marketing can -- and should -- enrich culture
Digital marketing that has an altruistic or charitable focus is fine, but advertisers should remember that they're in the business of "generating and spreading thoughts, ideas, images and words," writes digital brand consultant Steve Hicks. Novel, memorable ideas that reflect a core truth can "enrich" the culture and give people "something to talk about, share and enjoy," Hicks writes. Adweek (1/12)
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The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Marketer Moments
Newcastle wants other brands to join its Super Bowl fun
Newcastle Brown Ale is taking the ambush marketing route for a second consecutive Super Bowl, and this time it wants other brands to tag along. The company is looking for as many as 30 other companies to put their limited funds toward a spot that will appear online and in some local markets during the big game. "With the whole world going to crowdsourcing these days, we figured we could crowdsource an ad," said Charles van Es, Heineken USA's head of marketing. The New York Times (tiered subscription model) (1/12)
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Platform News
Social-chat services could face U.K. ban, Cameron says
The U.K. may ban social-communication applications such as Snapchat and WhatsApp if they fail to provide access to intelligence agencies, Prime Minister David Cameron says. The recent attacks in Paris showed the need for such access, Cameron says. The New York Times (tiered subscription model)/Bits blog (1/12), The Independent (London) (tiered subscription model) (1/12)
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Measurement Matters
Survey: Social media, content-marketing spend to rise in 2015
Seventy percent of marketers plan to spend more on social media ads or content marketing this year, according to a Salesforce survey. Seventy-one percent of respondents said mobile marketing is vital to their operations, and 58% said they have staff focused exclusively on mobile. Adweek (1/12)
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Social Shareable
Twitter user hosts interactive adventure game
A Twitter user has penned an interactive adventure game using interlinked Twitter accounts. The story is told in tweets that include links, allowing players to choose between accounts to shape an unfolding narrative. TheNextWeb.com (1/13)
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Who's Hiring?
Position TitleCompany NameLocation
Social Media ManagerUnion WirelessMountain View, WY
Social Media StrategistThe Field MuseumChicago, IL
Land/Wildlife and Communications Program AssistantNatural Resources Defense CouncilWashington, DC
Click here to view more job listings.
Are we going to allow a means of communications which it simply isn't possible to read? My answer to that question is, 'No, we must not.' "
-- U.K. Prime Minister David Cameron, as quoted by The New York Times' Bits blog
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.
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Red Democratica 10 years "On line" (1998-2008)!
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Ahora en FACEBOOK : Red Democratica


Celebrando 10 anos "On Line"..2009

Keep the candle burning

I have a dream

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