Wednesday, January 14, 2015

[RED DEMOCRATICA] Why brands should keep "bae" at bay


CENTCOM's Twitter account hacked | Why brands should keep "bae" at bay | Why B2B brands need to get social
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January 14, 2015
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SmartBrief on Social Business

The Big Story
CENTCOM's Twitter account hacked
Hackers claiming allegiance with the Islamic State gained access to the Twitter account of the U.S. military's Central Command this week, raising questions about whether the military needs a Twitter account in the first place. "To ignore it -- to shut it down -- simply because someone with ill intent might exploit it would be to risk losing our share of an important conversation out there on national security issues," Pentagon spokesman and Rear Adm. John Kirby says. The Washington Post (tiered subscription model) (1/12), Bloomberg (1/13), Reuters (1/13)
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Getting Paid: How to Get Customers to Pay Up
Dealing with the money isn't fun, but it's a necessary evil for staying in business. While every business has their ups and downs, the key to positive cash flow is collecting payments in full and on time to keep the cash coming in as predictably as possible. Seem impossible? Learn how these small-business owners did it.

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Why brands should keep "bae" at bay
Brands should avoid rushing to use youth slang such as "bae" or "on fleek" on social media accounts, says Shankar Gupta, vice president of strategy at 360i. "It's a warning sign in most cases that the brand is struggling to connect in a meaningful way with its audience," he adds. (1/13)
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Why B2B brands need to get social
Business-to-business marketers should use social media to create a better customer experience, writes Christopher Ratcliff. Success hinges largely on providing good customer service and publishing engaging content, Ratcliff adds. (1/13)
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The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Marketer Moments
Facebook, YouTube boost "Avengers" trailer
Marvel's trailer for "Avengers: Age of Ultron" drew 12 million views within a day on Facebook and YouTube after it was teased during the college football championship game Monday night. On Facebook, the trailer is easier to share, but YouTube will provide it higher views over time, writes Garett Sloane. Adweek (1/13)
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Platform News
Facebook adds warnings to graphic content
Facebook is adding warnings that say, "Are you sure?" to graphic content, requiring users to click through before viewing images and videos that could be offensive or upsetting. The warning applies to content users have flagged but that does not violate the social network's rules. The Guardian (London) (1/13)
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Measurement Matters
Californians are social media's biggest braggarts
Social media users from California are the most likely to brag in their Facebook, Twitter and Instagram updates, according to a HeyLets survey of 2,500 Americans. Utah residents were the most humble social media users, the survey found. San Francisco Chronicle (free content)/Hot Topics blog (1/13)
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Social Shareable
What fashionable farm animals are wearing this winter
It's bitterly cold in parts of the U.S., and some farmers are using knitwear and caps to keep baby animals and other sensitive livestock warm. This gallery highlights some of the most stylish gear being worn by farm animals this winter. Modern Farmer (1/13)
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Editor's Note
Got something to say about social media? Say it on our blog
SmartBrief on Social Business publishes original blog posts, videos and interviews with social media thought leaders on its blog network, SmartBlog on Social Media. Submitting guest posts is a great way to share your perspective with the entire SmartBrief on Social Business audience. If you're interested in seeing your name in SBoSB, check out our step-by-step guest post guide and then e-mail editor Ambreen Ali for more information.
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Who's Hiring?
Position TitleCompany NameLocation
Social Media ManagerUnion WirelessMountain View, WY
Social Media StrategistThe Field MuseumChicago, IL
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Click here to view more job listings.
The bar is getting higher to gain attention and engage young consumers."
-- Jamie Gutfruend of Deep Focus, as quoted by
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands.
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Editor:  Ambreen Ali
Managing Editor:  Stephen Yusko
Contributing Editor:  Ben Whitford
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