Thursday, January 8, 2015

[RED DEMOCRATICA] Should Twitter buy Yahoo?


Why brands should disclose social media influencers | How Olive Garden freshened up its social presence | Strategies to ensure social media branding success
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January 8, 2015
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SmartBrief on Social Business

The Big Story
Why brands should disclose social media influencers
Advertisers should disclose when social content was bought not just to protect their brand reputations, but because it is the law, industry leaders say. "When such deals are not disclosed, it's putting the brand at risk, it's putting the agency at risk and it's also putting the content creator at risk," said Ted Murphy, CEO of social ad platform IZEA. (1/7)
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How Much Do You Really Need to Make? The Answer May Shock You
Rather than focus on what you can afford to pull out of the business to cover your living expenses, you need to focus on how much you need to earn at your business in order to afford the lifestyle you want to have. This is where the Personal Earnings Goal, or PEG, comes into play. Learn how to calculate your PEG and find out how much you really need to make.

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How Olive Garden freshened up its social presence
Olive Garden farmed out its social media promotions to an agency and lacked in-house staff dedicated to social customer service until about a year ago, when parent company Darden shifted control of social media from marketing to public relations, built an in-house team to handle community management and asked staff to focus on guest relations rather than on branded messages. SmartBrief/SmartBlog on Social Media (1/8)
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Strategies to ensure social media branding success
Having a successful social media branding strategy hinges on having social ownership, writes Marie Alonso. "Social ownership is the social media commitment a business makes toward its content, its target audience -- and, most important, its reputation," she explains. Small Business Trends (1/7)
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Social media word of mouth is a powerful tool for brands
Word-of-mouth advertising through social media channels is a vital marketing channel if brands harness its power effectively, writes Brewster Stanislaw. It can amplify good points about a brand and provide insight into how customers are engaging, he writes. MarketingProfs (1/7)
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The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Marketer Moments
Brands join in on throwback tweets
Brands such as Motorola and IHOP hopped on the Twitter trending topic #80sTextMessages on Wednesday and imagined what their tweets might have said three decades ago. "Dude, we got an NBA team in Sacramento! Radical!" the Sacramento Kings tweeted. Advertising Age (free access for SmartBrief readers) (1/7)
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Platform News
Should Twitter buy Yahoo?
Former Yahoo executive Ross Levinsohn says Twitter should buy Yahoo. That overlooks the fact that both companies are struggling to define their core businesses, Steve Tobak writes. The Wall Street Journal (tiered subscription model)/Digits blog (1/6), Fox Business (1/7)
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Measurement Matters
Analysis: Improved tracking of "dark" social traffic creates opportunity
Social traffic from closed social platforms such as chat applications and e-mails represents a profitable frontier for marketers, Ben Plomion writes. "Dark" social traffic is estimated to have a volume three times larger than open social media and is becoming easier to understand and track through apps, links and shortening tools, Plomion writes. ClickZ (1/7)
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Social Shareable
"Selfie sticks" come to the U.S.
The use of "selfie sticks" has spread from Asia to the U.S., with people using smartphone holders to take snapshots of themselves from farther than arm's length, Elise Hu writes. National Public Radio/All Tech Considered blog (1/8)
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Who's Hiring?
Position TitleCompany NameLocation
Social Media ManagerUnion WirelessMountain View, WY
Social Media StrategistThe Field MuseumChicago, IL
Land/Wildlife and Communications Program AssistantNatural Resources Defense CouncilWashington, DC
Click here to view more job listings.
[T]his would just be another classic example of merging two struggling companies to create a bigger struggling company."
-- Steve Tobak, on a possible Twitter-Yahoo deal, writing at Fox Business
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands.
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Editor:  Ambreen Ali
Managing Editor:  Stephen Yusko
Contributing Editor:  Ben Whitford
Advertising:  Dena Malouf
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