Monday, January 12, 2015

[RED DEMOCRATICA] Infographic: Facebook to maintain social dominance for now


WhatsApp tops SMS in global messaging | Twitter said to be debuting native video-ad platform soon | Lady Gaga's selfies are the face of beauty campaign
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January 12, 2015
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The Big Story
WhatsApp tops SMS in global messaging
WhatsApp users send 30 billion messages a day, about 50% more messages than are sent via SMS globally. Mobile plays a big role in this trend, with applications such as WhatsApp easy to access quickly, Benedict Evans writes. Benedict Evans blog (1/11)
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How Much Do You Really Need to Make? The Answer May Shock You
Rather than focus on what you can afford to pull out of the business to cover your living expenses, you need to focus on how much you need to earn at your business in order to afford the lifestyle you want to have. This is where the Personal Earnings Goal, or PEG, comes into play. Learn how to calculate your PEG and find out how much you really need to make.

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Twitter said to be debuting native video-ad platform soon
Twitter's native video-ad platform is reportedly launching in the next few weeks and will offer pay-per-click product options as well as autoplay-ad previews, according to reports. Demographic targeting tools are also said to be in the works. (1/12)
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The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Most Read by Marketing Decision Makers
Marketer Moments
College football opens doors for social marketers
Allstate and Dr Pepper led the pack with social media marketing timed to the NCAA college football playoffs, which end tonight with a championship game. As a result, Allstate had the top trending Twitter topic for part of New Year's Day, and each company scored 46 million social media impressions. Adweek (1/11)
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Platform News
Twitter reportedly plans to spread ads to publisher apps, sites
Twitter is proposing to push its ads to third-party sites and applications that carry tweet streams, according to sources. The move is part of Twitter's plan to expand its audience and improve its monetization strategy, Nicole Arce writes. Tech Times (1/10)
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Facebook announces QuickFire acquisition for faster video streaming
Facebook says it will purchase the video-streaming firm QuickFire Networks as part of its plan to improve video delivery. "Our goal has always been to provide a premium-quality, immediate, bandwidth-friendly video experience to consumers," QuickFire CEO Craig Lee said. Bloomberg (1/8), VentureBeat (1/8)
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Measurement Matters
Infographic: Facebook to maintain social dominance for now
The major growth area for social networking is mobile, where platforms such as Instagram, Pinterest and Twitter are thriving, according to this infographic based on eMarketer data. Facebook is expected to maintain its position with the most users through next year. Adweek (1/12)
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Social Shareable
Colombia used coded pop song to talk to hostages
To secretly communicate with hostages held by FARC rebels, Colombian security forces hired an advertising executive to hide Morse code messages in a pop song. The song, which took weeks to create, was played on the radio in rebel-controlled areas, successfully reaching hostages and encouraging them to stay strong while officials worked to free them. The Verge (1/7)
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Who's Hiring?
Position TitleCompany NameLocation
Social Media ManagerUnion WirelessMountain View, WY
Social Media StrategistThe Field MuseumChicago, IL
Land/Wildlife and Communications Program AssistantNatural Resources Defense CouncilWashington, DC
Click here to view more job listings.
We don't really know what it will mean to 'find,' 'discover' and 'install' an 'app' in a few years."
-- Benedict Evans, writing in his blog
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands.
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Editor:  Ambreen Ali
Managing Editor:  Stephen Yusko
Contributing Editor:  Ben Whitford
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