Yale should return artifacts from Machu Picchu to Peru. Entrevista en Yale a Eliane Karp Toledo

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Friday, January 9, 2015

[RED DEMOCRATICA] How brands can improve social-ROI measurement

 

User-generated video is up sharply, Facebook says | Failed would-be viral movie campaigns | Kohl's taps fitness bloggers
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January 9, 2015
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The Big Story
User-generated video is up sharply, Facebook says
Facebook says video content is taking off, with U.S.-based users posting nearly twice as many video items as they did a year ago and users worldwide posting 75% more. Users are seeing 360% more video in their news feeds. Advertising Age (free access for SmartBrief readers) (1/7)
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5 tips for managing negative online comments
The Internet gives your customers a voice online, but what can you do when that voice is yelling negative comments? With 5 tips, you can learn how to positively respond and help direct the conversation. Read the article and learn the 5 ways to respond positively.

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Failed would-be viral movie campaigns
For every "The Blair Witch Project" there are a host of Hollywood movies whose marketing falls flat, Jason Bailey writes. Among them: A LinkedIn page for Liam Neeson's character in the "Taken" series, the Google Quest campaign for "The Da Vinci Code" and personalized robocalls featuring Samuel L. Jackson for "Snakes on a Plane." FlavorWire.com (1/8)
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The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Marketer Moments
Kohl's taps fitness bloggers
Kohl's has recruited 10 fitness and wellness bloggers to review yoga mats, running tights and other health-focused products. Kohl's will give the bloggers gift cards to buy the items, and the bloggers, with a total of 149,000 Twitter users and 98,000 Facebook users, have committed to writing at least 40 reviews in three months. Milwaukee Journal Sentinel (tiered subscription model) (1/6)
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Platform News
Facebook Messenger closing in on flagship app
A November comScore report released this week shows that Facebook's standalone Messenger application is gaining ground on the flagship one. Facebook was the top app for the month, but its reach was down to 69% from 76.2% a year earlier, and Messenger came in fifth with a 43.1% reach, up from 22.1% in November 2013. VentureBeat (1/8)
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Measurement Matters
How brands can improve social-ROI measurement
Many brands rely on essentially meaningless metrics to gauge their social efforts, Mike Volpe writes. He recommends setting clear goals and expressing campaign results in dollar terms to generate more meaningful return-on-investment data. MarketingProfs (1/8)
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Social Shareable
Web users are asked to help find Genghis Khan's tomb
The whereabouts of Genghis Khan's tomb remain a mystery, in part because those who buried him killed any witnesses before committing suicide, Terrence McCoy writes. But now researchers are seeking to crowdsource their detective work by asking people to survey and tag satellite photos of potential burial grounds. The Washington Post (tiered subscription model) (1/8)
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Who's Hiring?
Position TitleCompany NameLocation
Social Media ManagerUnion WirelessMountain View, WY
Social Media StrategistThe Field MuseumChicago, IL
Land/Wildlife and Communications Program AssistantNatural Resources Defense CouncilWashington, DC
Click here to view more job listings.
 
SmartQuote
[M]ost businesses have no idea whether their social strategy is even working."
-- Mike Volpe, CEO of HubSpot, writing at MarketingProfs
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.
 
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Celebrando 10 anos "On Line"..2009

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