Friday, January 23, 2015

[RED DEMOCRATICA] Twitter reportedly discourages Instagram links


TV marketers find offline chatter still beats digital buzz | Pinterest plans to draw marketers with intent data | Restaurant marketers cook up buzz on social platforms
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January 23, 2015
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TV marketers find offline chatter still beats digital buzz
Facebook and Twitter are valuable tools for TV marketers, but they generate about half as much lift among regular show watchers as does offline word-of-mouth marketing, according to a study by the Council for Research Excellence. The study also says Facebook is most effective when people aren't watching TV, while Twitter is most effective when people are in front of the screen. Advertising Age (free access for SmartBrief readers) (1/22)
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2015 State of Marketing Report
We asked marketers about their budgets, priorities, channels, metrics, and strategies for 2015. With more than 5,000 responses, we've analyzed their insights to give you a current snapshot of the state of marketing. Download Now!

Connecting Collaborating
Pinterest plans to draw marketers with intent data
Pinterest is planning to boost its advertising potential in 2015 by allowing marketers access to its trove of data on user behavior. The key to Pinterest's marketing appeal is that users' pins typically signal their interest in a particular brand or product, says Head of Operations Don Faul. "The focus this year is on unlocking the potential of our intent data," he adds. The Wall Street Journal (tiered subscription model)/Venture Capital Dispatch blog (1/22)
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Restaurant marketers cook up buzz on social platforms
Restaurant brands are putting more effort and money into managing their social profiles. Social tools let brands identify fans and critics, with a chance to shape the conversation, marketer Stewart Slocum says. Nation's Restaurant News (free registration) (1/21)
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Get Creative: 10 Ways to Think Outside the Box
No matter your business, smart solutions come from out-of-the-box thinking. We all know creativity is king, but are you doing all you can to inspire and encourage creativity in your staff? Read the article and learn 10 ways to inspire creativity at your office.

Marketer MomentsSponsored By
Classical music, cute dog bring Instagram buzz for GoPro
GoPro's latest Instagram hit features a dog bolting across a beach with a camera mounted on its back. The key to the clip's success is the classical music playing in the background, writes Christopher Heine. "The listening is almost as good as the watching, and the results show that applying a little tender-loving care to Instagram clips is probably worth the while," he adds. Adweek (1/21)
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The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Platform NewsSponsored By
Twitter reportedly discourages Instagram links
Some of Twitter's most popular users reportedly have received targeted messages from the company asking them to share photos directly, rather than posting them to Instagram and then sharing a link. The move comes as Twitter and Facebook seek to boost the amount of native content they host, writes Seth Fiegerman. Mashable (1/22)
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How SDN Makes Campus Networks Better
When should agencies adopt SDN? IDC reports that SDN provides immediate benefits for government campus networks, including modernized IT infrastructures that are more agile, cost-effective, and collaborative.
Read this new IDC paper to learn more.

Measurement Matters
Messaging apps crowd social-platform list
Mobile-chat applications Facebook Messenger, WhatsApp, WeChat and QQ make up four of the six top social media platforms globally, according to We Are Social data on active users. Facebook's flagship platform and China's QZone take the top and third spots, respectively. Marketing Land (1/22)
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Social Shareable
How to sell "The Facebook" like it's 1995
A parody video ad imagines how a marketing team would have sold "The Facebook," as it was originally known, in 1995 to America's novice Web users. "If the video seems at all familiar, that's because it's a direct parody of a real AOL commercial from 1995," Samantha Grossman writes. (1/22)
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Who's Hiring?
Position TitleCompany NameLocation
Social Media ManagerUnion WirelessMountain View, WY
Social Media StrategistThe Field MuseumChicago, IL
Land/Wildlife and Communications Program AssistantNatural Resources Defense CouncilWashington, DC
Click here to view more job listings.
Your brand is not what you say it is; it's what they say it is."
-- Groupe Le Duff's Stewart Slocum, as quoted by Nation's Restaurant News
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands.
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