Wednesday, January 28, 2015

[RED DEMOCRATICA] Neil Patrick Harris helps Twitter introduce native video


Neil Patrick Harris helps Twitter introduce native video | Facebook reveals conversion-based ad metric | Social media marketing tips, from A to Z
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January 28, 2015
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SmartBrief on Social Business

The Big Story
Neil Patrick Harris helps Twitter introduce native video
Twitter debuted its native video product with a clip of Neil Patrick Harris promoting the Academy Awards, which he will host. "In just a few taps you can add a video to unfolding conversations, share your perspective of a live event and show your everyday moments instantly, without ever having to leave the app," Twitter said. Adweek (1/27)
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The Key To Positive Cash Flow
Every business is cyclical with cash flow ups and downs. The key is to find a way to keep the cash coming in as predictably as possible. Seem impossible? Well it's not. There are systems and processes that make it easier to collect the cash you've earned so your small business can grow. Learn how these small-business owners set up their businesses for success.

Connecting CollaboratingSponsored By
Facebook reveals conversion-based ad metric
Facebook advertisers can now measure the online and offline sales lift their ads provide on the social network. Instead of using click-based measurements, Facebook determines the ad's effectiveness by comparing behavior of a test group exposed to the ad and a test group not exposed to it. MediaPost Communications/Social Media Marketing Daily (1/27)
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Social media marketing tips, from A to Z
Social media marketing can be improved in a variety of ways, Debbie Hemley writes, suggesting ideas including the use of audio, mobile-friendly blogging and evergreen content. (1/27)
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Whitepaper: SDN: How do you get there from here?
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Explore the whitepaper to start down the path toward SDN.

Marketer MomentsSponsored By
Papa John's hopes digital can fuel a million Super Bowl pizza orders
Papa John's plans on taking 1 million pizza orders during the Super Bowl, and the brand has used a lengthy social media campaign centered on an #UpYourDance contest to prepare. It also plans an on-site display at the game. "We're pretty much doing everything except running an in-game ad," said Bob Kraut, chief marketing officer. Adweek (1/26)
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The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Platform News
Snapchat's Discover attracts big media brands, advertisers
Snapchat has launched its Discover media service, which will distribute content from major brands that lasts for 24 hours alongside advertising. Among the media brands and advertisers that have signed up for the service are Vice, CNN, ESPN, Cosmopolitan, T-Mobile, Stride, Oxygen, Food Network and Macy's. The Wall Street Journal (tiered subscription model)/CMO Today blog (1/27), Adweek (1/27), Multichannel News (1/27)
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Measurement Matters
Where social media may be heading in 2015
More marketers will bring together metrics for their offline and online efforts this year, writes Jonathan Farb. He cites other anticipated trends, including a growing focus on digital video and improved analytics by major social media players. SmartBrief/SmartBlog on Social Media (1/28)
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Social Shareable
Scientists learn how to un-cook an egg
Researchers say they've figured out a way to convert a boiled egg back into its raw state using urea, a component of urine. The technology could help reduce operating costs for cheese-makers and make it cheaper to conduct cancer research, researchers say. The Guardian (London) (1/27)
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Editor's Note
Got something to say about social media? Say it on our blog
SmartBrief on Social Business publishes original blog posts, videos and interviews with social media thought leaders on its blog network, SmartBlog on Social Media. Submitting guest posts is a great way to share your perspective with the entire SmartBrief on Social Business audience. If you're interested in seeing your name in SBoSB, check out our step-by-step guest post guide and then e-mail editor Ambreen Ali for more information.
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Data fluency is going to be a critical skill in the coming decade."
-- Jonathan Farb, writing in SmartBrief's SmartBlog on Social Media
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands.
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Editor:  Ambreen Ali
Managing Editor:  Stephen Yusko
Contributing Editor:  Ben Whitford
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