Tuesday, January 20, 2015

[RED DEMOCRATICA] Social media to be emphasized for State of the Union speech


How can Super Bowl marketers maximize their ad effectiveness? | Social media to be emphasized for State of the Union speech | 6 ways to make a YouTube page stand out
Created for eleccion@yahoogroups.com |  Web Version
January 20, 2015
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The Big Story
How can Super Bowl marketers maximize their ad effectiveness?
Social sharing of Super Bowl ads declined 29% from 2013 to 2014, despite overall sharing of videos rising during the same period, according to Unruly. The ideal time to release a Super Bowl ad is the Wednesday before the game, Unruly said. A separate study by Communicus showed that pregame promotions perform far better than pre-releasing ads, which do not generate much recall among the typical consumer. Advertising Age (free access for SmartBrief readers) (1/20)
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Is Pricing Low Your Strategy to Success? Think again.
Pricing is the heart of a business. It affects everything you do and is affected by everything you do. Economists talk of supply and demand as key factors behind pricing—successful entrepreneurs manipulate demand by making their products more desirable. These six steps will help you determine the right price for your product or service, read the article and learn how to get pricing right.

Connecting CollaboratingSponsored By
Social media to be emphasized for State of the Union speech
Tonight's State of the Union speech will be packaged to appeal to social media users as well as broadcast viewers, experts say. YouTube stars will stage an Oval Office interview after the speech, and officials will seek to ensure online buzz before and after the event. Time.com (1/20)
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6 ways to make a YouTube page stand out
Populating a YouTube page with compelling videos isn't enough to beat the competition, writes Jon Mowat of Hurricane Media. He offers tips, including the use of techniques similar to search-engine optimization, to ensure that people actually discover your channel. SmartBrief/SmartBlog on Social Media (1/20)
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How to Achieve IT Agility: A Survival Guide for IT Decision Makers
When business teams add new apps and services to already-strained networks, IT departments are accountable for making everything work. Is your team ready for this challenge? Read this eGuide to learn how IT teams are automating their networks, why they're utilizing Ethernet fabrics and SDN, and what success looks like as they regain network control and business relevance.

Marketer MomentsSponsored By
Brands pay tribute to MLK on Twitter
Brands including The Cheesecake Factory, Duane Reade, Buick and Staples took to Twitter on Monday to pay tribute to Martin Luther King Jr. Many focused on tweeting quotes, although there were a few misfires. "The problem, as we've seen before, is when they try to tie in their brand or product. That's when the salute becomes more of a sales pitch," Alfred Maskeroni writes. Adweek/AdFreak blog (1/19)
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The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Platform News
Study: Facebook's economic impact was $227B last year
Facebook had a $227 billion economic impact and created 4.5 million jobs worldwide last year, according to a Facebook-backed study by Deloitte Touche. The study included in its count businesses with Facebook pages and mobile-application developers with apps or games on the social network. The Age (Melbourne, Australia)/Reuters (1/20)
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Measurement Matters
Marketing success scarce on Pinterest, Forrester says
Pinterest continues to grow in popularity, but the opportunity is escaping most marketers, a Forrester study says. "Pinterest's marketing value lies more in the future than in the present," Forrester's Nate Elliott says. MediaPost Communications/Social Media Marketing Daily (1/19)
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Social Shareable
Feeling weird? There's a word for that in German
The German language has words for ailments unnamed in the English-speaking world. "Ostalgie" is longing for life in East Germany, "Torschlusspanik" is a malaise prompted by missed opportunities and "Kevinismus" is the phenomenon of parents giving their children non-German names. MentalFloss.com (1/15)
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Who's Hiring?
Position TitleCompany NameLocation
Social Media ManagerUnion WirelessMountain View, WY
Social Media StrategistThe Field MuseumChicago, IL
Land/Wildlife and Communications Program AssistantNatural Resources Defense CouncilWashington, DC
Click here to view more job listings.
Technology changes, but the power of words doesn't. Look back to Lincoln. His best lines would fit on Twitter."
-- Former presidential speechwriter Peter Wehner, as quoted by Time.com
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.
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Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
Editor:  Ambreen Ali
Managing Editor:  Stephen Yusko
Contributing Editor:  Ben Whitford
Advertising:  Dena Malouf
Jobs Contact:  Elizabeth Stack

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Red Democratica 10 years "On line" (1998-2008)!
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Ahora en FACEBOOK : Red Democratica


Celebrando 10 anos "On Line"..2009

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