Wednesday, January 21, 2015

[RED DEMOCRATICA] Steps to fine-tune your Twitter marketing


Why brands should prepare to spend more on social media | Steps to fine-tune your Twitter marketing | #LifeWellTravelled latest branding move from Cathay Pacific
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January 21, 2015
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SmartBrief on Social Business

The Big Story
Why brands should prepare to spend more on social media
The recently reported $750,000 minimum investment for a one-day advertising push on Snapchat illustrates that social media advertising is set to command bigger portions of brand budgets, writes Chris Bishop. That means treating social more like TV or out-of-home advertising when it comes to assigning staff. "Not only does strategy, tone of voice and agility need a degree of seniority, once a channel is assigned a media budget, analysis, reporting and ROI all come in to play," Bishop writes. (1/20)
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10 ways to inspire creativity in your staff.
Fostering creative business practices isn't as hard as it seems and can lead to smart solutions. Use these ten techniques to help inspire and encourage creativity in your staff. Read the article and learn 10 ways to get the creative juices flowing.

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Steps to fine-tune your Twitter marketing
A number of simple tactics can help your business make the most of its Twitter marketing, writes Tim Soulo. He offers six tips, which include tweeting more links, reaching out to key influencers and sharing articles multiple times to increase engagement. (1/19)
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How to Achieve IT Agility: A Survival Guide for IT Decision Makers
When business teams add new apps and services to already-strained networks, IT departments are accountable for making everything work. Is your team ready for this challenge? Read this eGuide to learn how IT teams are automating their networks, why they're utilizing Ethernet fabrics and SDN, and what success looks like as they regain network control and business relevance.

Marketer MomentsSponsored By
#LifeWellTravelled latest branding move from Cathay Pacific
The hashtag #LifeWellTravelled is the centerpiece of Cathay Pacific's latest marketing move. The airline is inviting travelers to share "#lifewelltravelled moments" in an online gallery. Australian Business Traveller (1/20)
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The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Platform News
Mobile to provide vast majority of Facebook's revenue
Mobile revenue will make up 75% of Facebook's total revenue by next year, according to eMarketer estimates. The social network is expected to bring in $18 billion in 2016 and surpass 1 billion mobile users. Business Insider (1/21)
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Facebook adds warning messages for flagged news stories
Facebook has updated its news feed with the addition of a "false information" label on stories that users flag as fake. "We've heard from people that they want to see fewer stories that are hoaxes, or misleading news," Facebook's Erich Owens and Udi Weinsberg wrote in a blog post. The Guardian (London) (1/21)
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Measurement Matters
Survey: Millennials value social engagement with brands
Sixty-two percent of millennials said they are more likely to stay loyal to a brand that engages with them on social media sites such as Facebook and Instagram, according to a Millennial Branding survey. Nearly half of respondents said the quality of a product or service, not the price, is the main determiner in repeat buying. Inc. online (free registration) (1/20)
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James Patterson to sell self-destructing book
Author James Patterson is using a gimmick to sell his latest thriller: He is offering only 1,000 digital copies of his book, which will self-destruct 24 hours after purchase, and a single physical copy, sold for almost $300,000, that will literally explode. The plot follows a protagonist whose car is bombed. The Huffington Post (1/20)
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Editor's Note
Got something to say about social media? Say it on our blog
SmartBrief on Social Business publishes original blog posts, videos and interviews with social media thought leaders on its blog network, SmartBlog on Social Media. Submitting guest posts is a great way to share your perspective with the entire SmartBrief on Social Business audience. If you're interested in seeing your name in SBoSB, check out our step-by-step guest post guide and then e-mail editor Ambreen Ali for more information.
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Who's Hiring?
Position TitleCompany NameLocation
Social Media ManagerUnion WirelessMountain View, WY
Social Media StrategistThe Field MuseumChicago, IL
Land/Wildlife and Communications Program AssistantNatural Resources Defense CouncilWashington, DC
Click here to view more job listings.
If you want to connect with millennials, then you're going to have to rethink the way you advertise and market your product to them."
-- Dan Schwabel of Millennial Branding, as quoted by
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands.
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Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
Editor:  Ambreen Ali
Managing Editor:  Stephen Yusko
Contributing Editor:  Ben Whitford
Advertising:  Dena Malouf
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