Monday, January 5, 2015

[RED DEMOCRATICA] Madonna's #rebelheart stunt draws ire


Madonna's #rebelheart stunt draws ire | Zuckerberg's book club sells out title | B2B social marketing tips from Symantec
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January 5, 2015
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The Big Story
Madonna's #rebelheart stunt draws ire
Madonna is facing criticism for tweeting images comparing herself to figures such as Nelson Mandela, Martin Luther King Jr. and Jesus. The stunt is a sign of the degree to which the singer has struggled on social media, resulting in "a hashtag-strewn, meme-littered jamboree of misfires," Peter Robinson writes. The New York Times (tiered subscription model)/ArtsBeat blog (1/4), The Washington Post (tiered subscription model)/Style Blog (1/4), The Guardian (London)/Music blog (1/5)
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Is Pricing Low Your Strategy to Success? Think again.
Pricing is the heart of a business. It affects everything you do and is affected by everything you do. Economists talk of supply and demand as key factors behind pricing—successful entrepreneurs manipulate demand by making their products more desirable. These six steps will help you determine the right price for your product or service, read the article and learn how to get pricing right.

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Zuckerberg's book club sells out title
Facebook CEO Mark Zuckerberg is launching a virtual book club on Facebook, and his first pick -- "The End of Power" by Moisés Naím -- has sold out on Amazon. That suggests Zuckerberg could become "this generation's version of Oprah," Sarah Buhr writes. TechCrunch (1/4)
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B2B social marketing tips from Symantec
Symantec uses Salesforce's Social Studio tool to collect input from customers during a crisis, such as a security breach, and to design social campaigns in response, Charlie Treadwell, the company's director of social marketing, says in this interview. "We do not create or execute social strategy without key members from all related teams," he adds. ClickZ (1/5)
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The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

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Marketer Moments
Allstate "Mayhem" spots warn of social media dangers
Allstate has launched new commercials featuring its popular "Mayhem" character, who takes the form of a burglar who uses social media information to help him steal from homes. The company and agency Leo Burnett used real people in the ads to help its message. "The whole intent of the campaign is ... educating people about what they can do to be smarter about having the right home protection," said Pam Hollander, vice president of integrated marketing communications. Advertising Age (free access for SmartBrief readers) (1/2)
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Platform News
How Facebook is emulating AOL
Facebook's dominance of the social sector and its push to be users' portal to the broader Web liken it to AOL, writes Nilay Patel. "[I]t will continue minting money for as long as the parents and grandparents of the world start their day with Facebook, and it will stop growing the second all of their kids move on to something better," Patel writes. The Verge (1/4)
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Measurement Matters
Survey: Snapchat users actually like the ads in the app
Sixty percent of Snapchat users surveyed said they liked ads they've seen in their "Our Story" feed, and 44% liked the ads presented as "Brand Stories," according to a Millward Brown Digital survey commissioned by Snapchat. Advertising Age (free access for SmartBrief readers) (1/5)
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Social Shareable
Folding things? You're doing it wrong
Folding things is harder than it looks. BuzzFeed offers several tutorials on folding items including sheets and bags of chips. BuzzFeed (1/3)
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Who's Hiring?
Position TitleCompany NameLocation
Social Media ManagerUnion WirelessMountain View, WY
Social Media StrategistThe Field MuseumChicago, IL
Land/Wildlife and Communications Program AssistantNatural Resources Defense CouncilWashington, DC
Click here to view more job listings.
Facebook is the beginning and the end of the internet for a huge number of normal people."
-- Nilay Patel, writing at The Verge
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands.
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Red Democratica 10 years "On line" (1998-2008)!
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Ahora en FACEBOOK : Red Democratica


Celebrando 10 anos "On Line"..2009

Keep the candle burning

I have a dream

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