Wednesday, January 7, 2015

[RED DEMOCRATICA] A tale of 2 Twitters


How social media marketers can win the Super Bowl | Gates Foundation goes social to promote vaccination | GE, Cisco among top B2B social brands
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January 7, 2015
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SmartBrief on Social Business

The Big Story
How social media marketers can win the Super Bowl
Brands are mapping out social media strategies for the Super Bowl, but early planning doesn't guarantee success, says Sarah Hofstetter, CEO of 360i. "The success that has happened with all Super Bowl advertising [comes from] being unexpected," Hofstetter says. Adweek (1/6)
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10 ways to inspire creativity in your staff.
Fostering creative business practices isn't as hard as it seems and can lead to smart solutions. Use these ten techniques to help inspire and encourage creativity in your staff. Read the article and learn 10 ways to get the creative juices flowing.

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Gates Foundation goes social to promote vaccination
The Gates Foundation is teaming with artists, filmmakers and musicians to create works inspired by vaccination science. The goal is a conversation based around the hashtag #VaccinesWork and to generate donations. The New York Times (tiered subscription model) (1/6)
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GE, Cisco among top B2B social brands
General Electric's social marketing stands out because of its focus on engaging forward thinkers, and Cisco excels at using YouTube to share useful content such as product-training videos, writes Sig Ueland. He reviews the exemplary social marketing efforts of nine business-to-business brands that vary in size and focus. Practical eCommerce (1/6)
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The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Marketer Moments
Brands hire social celebrities to spread the word
Large brands are leveraging the massive audience of social media celebrities for marketing. Influencers are normally given creative control, which adds to the authenticity of promotions. Financial Times (tiered subscription model) (1/6)
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Platform News
A tale of 2 Twitters
Twitter ended 2014 torn between two versions of itself: a vibrant, culturally important hub for online chatter, and a struggling social network with fewer users than Instagram. The next 12 months will be a "make-or-break year," Kevin Kelleher writes. (1/7)
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Measurement Matters
Survey: Social marketing still trails e-mail
Ninety percent of large companies plan to use social marketing this year, but major roadblocks including employee skills gaps, measurement challenges and ineffective strategies leave social trailing behind e-mail marketing, the dominant tactic, according to a survey by StrongView and SENSORPRO. Nearly half of respondents anticipate increasing social spend this year. MediaPost Communications/Research Brief (1/6)
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Social Shareable
The real man behind Bad Luck Brian
Kyle Craven is an Ohio man whose high-school photo of him in braces and a sweater vest has made him Internet famous as "Bad Luck Brian." He discusses how the photo came about and changed his life. "Picture days were always fun days for me," Craven says. The Washington Post (tiered subscription model) (1/5)
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Editor's Note
Got something to say about social media? Say it on our blog
SmartBrief on Social Business publishes original blog posts, videos and interviews with social media thought leaders on its blog network, SmartBlog on Social Media. Submitting guest posts is a great way to share your perspective with the entire SmartBrief on Social Business audience. If you're interested in seeing your name in SBoSB, check out our step-by-step guest post guide and then e-mail editor Ambreen Ali for more information.
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Who's Hiring?
Position TitleCompany NameLocation
Social Media ManagerUnion WirelessMountain View, WY
Social Media StrategistThe Field MuseumChicago, IL
Land/Wildlife and Communications Program AssistantNatural Resources Defense CouncilWashington, DC
Click here to view more job listings.
The tension that divides the two Twitters -- grow users, but also grow revenue by showing them ads -- is one familiar to social networks. Push too hard on one and the other vanishes."
-- Kevin Kelleher, writing at
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands.
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Editor:  Ambreen Ali
Managing Editor:  Stephen Yusko
Contributing Editor:  Ben Whitford
Advertising:  Dena Malouf
Jobs Contact:  Elizabeth Stack

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Red Democratica 10 years "On line" (1998-2008)!
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