[RED DEMOCRATICA] A tale of 2 Twitters

 

How social media marketers can win the Super Bowl | Gates Foundation goes social to promote vaccination | GE, Cisco among top B2B social brands Created for eleccion@yahoogroups.com |  Web Version   January 7, 2015 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story How social media marketers can win the Super Bowl Brands are mapping out social media strategies for the Super Bowl, but early planning doesn't guarantee success, says Sarah Hofstetter, CEO of 360i. "The success that has happened with all Super Bowl advertising [comes from] being unexpected," Hofstetter says. Adweek (1/6) Share:  10 ways to inspire creativity in your staff. Fostering creative business practices isn't as hard as it seems and can lead to smart solutions. Use these ten techniques to help inspire and encourage creativity in your staff. Read the article and learn 10 ways to get the creative juices flowing. Connecting Collaborating Sponsored By Gates Foundation goes social to promote vaccination The Gates Foundation is teaming with artists, filmmakers and musicians to create works inspired by vaccination science. The goal is a conversation based around the hashtag #VaccinesWork and to generate donations. The New York Times (tiered subscription model) (1/6) Share:  GE, Cisco among top B2B social brands General Electric's social marketing stands out because of its focus on engaging forward thinkers, and Cisco excels at using YouTube to share useful content such as product-training videos, writes Sig Ueland. He reviews the exemplary social marketing efforts of nine business-to-business brands that vary in size and focus. Practical eCommerce (1/6) Share:  The ROI of Privacy with TRUSTe Solutions Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now. Marketer Moments Brands hire social celebrities to spread the word Large brands are leveraging the massive audience of social media celebrities for marketing. Influencers are normally given creative control, which adds to the authenticity of promotions. Financial Times (tiered subscription model) (1/6) Share:  Platform News A tale of 2 Twitters Twitter ended 2014 torn between two versions of itself: a vibrant, culturally important hub for online chatter, and a struggling social network with fewer users than Instagram. The next 12 months will be a "make-or-break year," Kevin Kelleher writes. Time.com (1/7) Share:  Measurement Matters Survey: Social marketing still trails e-mail Ninety percent of large companies plan to use social marketing this year, but major roadblocks including employee skills gaps, measurement challenges and ineffective strategies leave social trailing behind e-mail marketing, the dominant tactic, according to a survey by StrongView and SENSORPRO. Nearly half of respondents anticipate increasing social spend this year. MediaPost Communications/Research Brief (1/6) Share:  Social Shareable The real man behind Bad Luck Brian Kyle Craven is an Ohio man whose high-school photo of him in braces and a sweater vest has made him Internet famous as "Bad Luck Brian." He discusses how the photo came about and changed his life. "Picture days were always fun days for me," Craven says. The Washington Post (tiered subscription model) (1/5) Share:  Editor's Note Got something to say about social media? Say it on our blog SmartBrief on Social Business publishes original blog posts, videos and interviews with social media thought leaders on its blog network, SmartBlog on Social Media. Submitting guest posts is a great way to share your perspective with the entire SmartBrief on Social Business audience. If you're interested in seeing your name in SBoSB, check out our step-by-step guest post guide and then e-mail editor Ambreen Ali for more information. Share:    Position Title Company Name Location Social Media Manager Union Wireless Mountain View, WY Social Media Strategist The Field Museum Chicago, IL Land/Wildlife and Communications Program Assistant Natural Resources Defense Council Washington, DC Click here to view more job listings.   SmartQuote The tension that divides the two Twitters -- grow users, but also grow revenue by showing them ads -- is one familiar to social networks. Push too hard on one and the other vanishes." -- Kevin Kelleher, writing at Time.com Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2015 SmartBrief, Inc.® Privacy policy |  Legal Information

 

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Red Democratica 10 years "On line" (1998-2008)!
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Ahora en FACEBOOK : Red Democratica

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Celebrando 10 anos "On Line"..2009

Keep the candle burning

I have a dream
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FORUM TPSIPOL: RED DEMOCRATICA (1998-1999).
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