Yale should return artifacts from Machu Picchu to Peru. Entrevista en Yale a Eliane Karp Toledo


Wednesday, December 3, 2014

[RED DEMOCRATICA] Twitter releases anti-harassment features


Facebook adds autoplay option for mobile ads | Papa John's sees mobile, social as key | Harness the power of images on social media
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December 3, 2014
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SmartBrief on Social Business

The Big StorySponsored By
Facebook adds autoplay option for mobile ads
Facebook mobile application advertisers can now run autoplay video ads and can have a guarantee that a certain number of users will see a particular ad. Device-level targeting has also been extended to include Amazon Fire tablets. Advertising Age (free access for SmartBrief readers) (12/2), AllFacebook.com (12/2)
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Aflac now offers packages for brokers like you that help maximize revenue.
The shifting insurance landscape may change broker commissions. But at Aflac, it's for the better. Guaranteed-issue group products, commissions and service. It may be more than you expect, but with Aflac anything is possible. Learn more at aflac.com/brokers.

Connecting Collaborating
Papa John's sees mobile, social as key
Papa John's was an early adopter of digital and mobile commerce and continues to develop those capabilities with a sharp focus on customer convenience, Global Chief Marketing Officer Bob Kraut says in this interview. Social media is also increasingly valuable to the company, he adds. eMarketer (12/3)
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Harness the power of images on social media
Using image-based social networks can boost your marketing efforts, writes Nicole Fallon. It's important to share vibrant pictures, encourage the creation of user-generated content and track the performance of your posts, experts say. BusinessNewsDaily.com (11/30)
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How Much Do You Really Need to Make? The Answer May Shock You
Rather than focus on what you can afford to pull out of the business to cover your living expenses, you need to focus on how much you need to earn at your business in order to afford the lifestyle you want to have. This is where the Personal Earnings Goal, or PEG, comes into play. Learn how to calculate your PEG and find out how much you really need to make.

Marketer MomentsSponsored By
ABC launches a daily minute of news for Facebook
ABC's "World News Tonight" will produce a one-minute weekday newscast geared for Facebook and designed to attract mobile viewers. The move takes advantage of Facebook's push to insert more videos into members' streams. Bloomberg Businessweek (12/1), Marketing Land (12/1)
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The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Business Tips and Advice
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Platform News
Twitter releases safety and anti-harassment features
Twitter is rolling out streamlined tools for reporting harassment and abuse on the network, including a way bystanders can report it. Twitter is also changing its blocking policy so accounts that users block from their feeds will also be blocked from seeing the users' posts. The New York Times (tiered subscription model)/Bits blog (12/2), CNET (12/2)
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Wire messaging platform touted as an enhanced, updated Skype
A range of options for sharing messages among friends, including audio calls, is on offer from the startup Wire, launched by former Skype staffers. The service is conceived as what Skype would be if it were launched today. The Wall Street Journal (tiered subscription model) (12/3), TechCrunch (12/2), The Guardian (London) (12/3)
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Measurement Matters
Why marketers are looking beyond sentiment analysis
Sentiment analysis is useful but it isn't the final word in social metrics, Jordan Con writes. Marketers are increasingly focusing on conversion-centric analytics, which can track consumers from social channels to sales platforms and are "the next step in social measurement," Con writes. The Inside Social Blog (12/2)
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Social Shareable
Microsoft's Office drops Clip Art, pushes Bing for images
Microsoft is dropping the Clip Art service from its Office suite in favor of images served up by its Bing search engine. That's "a big moment for anyone who for years relied on Clip Art's ubiquitous, if sometimes rudimentary artwork," Sam Sanders and Travis Larchuk write. National Public Radio/All Tech Considered blog (12/2)
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Editor's Note
Got something to say about social media? Say it on our blog
SmartBrief on Social Business publishes original blog posts, videos and interviews with social media thought leaders on its blog network, SmartBlog on Social Media. Submitting guest posts is a great way to share your perspective with the entire SmartBrief on Social Business audience. If you're interested in seeing your name in SBoSB, check out our step-by-step guest post guide and then e-mail editor Ambreen Ali for more information.
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Who's Hiring?
Position TitleCompany NameLocation
Sr. Analyst Network AnalysticsAmerican AirlinesFort Worth, TX
Click here to view more job listings.
Our ancestors communicated through pictures on cave walls, and now we're doing the same thing [on social media]."
-- Curalate CEO Apu Gupta, as quoted by BusinessNewsDaily.com
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.
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Editor:  Ambreen Ali
Managing Editor:  Stephen Yusko
Contributing Editor:  Ben Whitford
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Red Democratica 10 years "On line" (1998-2008)!
Boletin Diario :
Foro Debate :

Ahora en FACEBOOK : Red Democratica


Celebrando 10 anos "On Line"..2009

Keep the candle burning

I have a dream

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