Tuesday, December 2, 2014

[RED DEMOCRATICA] We messed up, Google+ designer says


Studies probe sharing on "dark" social channels | Maybe your social media team is due for a closer look | Former social media manager at Ford joins Chevy
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December 2, 2014
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The Big Story
Studies probe sharing on "dark" social channels
About 70% of consumers' sharing of content occurs over so-called dark social channels such as e-mail, texting and other peer-to-peer platforms, and about a third of all social sharing occurs via mobile, according to RadiumOne. Studies also show that sharing on light social channels, such as Facebook, tends to consist of politically correct and less valuable content. MediaPost Communications/Social Media Marketing Daily (12/1)
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How Much Do You Really Need to Make? The Answer May Shock You
Rather than focus on what you can afford to pull out of the business to cover your living expenses, you need to focus on how much you need to earn at your business in order to afford the lifestyle you want to have. This is where the Personal Earnings Goal, or PEG, comes into play. Learn how to calculate your PEG and find out how much you really need to make.

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Maybe your social media team is due for a closer look
Among the signs that your company needs a social media audit are a business plan calling for rapid expansion, online content that fails to capture customers' attention and social media teams operating in isolation from sales, research and customer-service divisions, writes Drew Neisser, CEO of Renegade. SmartBrief/SmartBlog on Social Media (12/2)
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What if there was a different way to find customers?
Join OPEN Forum® today to get advice from entrepreneur, author, and brand evangelist Guy Kawasaki in his new Growth Guide, "The Art of Getting Customers." Learn More.

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Skeletor plots world domination on Honda's Twitter account
Honda allowed Skeletor, the villain from the cartoon "Masters of the Universe," to take over its Twitter feed this week with a slew of humorous messages. The stunt is linked to a campaign using classic toys to promote a sales event. Adweek/AdFreak blog (12/1)
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Key factors changing the travel landscape
How can changing workplace demographics, increased mobility, and continued cost pressure work to your company's advantage?
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We messed up, Google+ designer says
A former Google designer has written a blog post lamenting Google+ as a failure. Chris Messina, who helped develop the social network, argues that Google settled for creating a conventional social network instead of an online identity-management platform. Mashable (12/1)
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The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Measurement Matters
Survey: Tweens use YouTube despite age restrictions
Ninety-three percent of tweens, ages 8 to 11, say they use YouTube, and 69% say they have their own account, according to The Marketing Store. YouTube requires account holders to be 13 or older but is reportedly looking for ways to officially allow younger users on the site. The Wall Street Journal (tiered subscription model)/CMO Today blog (12/1)
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Social Shareable
NYC delis profit from schools' phone bans
A ban on mobile devices in New York City high schools has given rise to a fledgling cellphone storage industry. Students pay to leave their phones behind the counter at nearby delis and convenience stores during school hours. CityLab (12/1)
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Who's Hiring?
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Sr. Analyst Network AnalysticsAmerican AirlinesFort Worth, TX
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Most people would likely describe Google+ as a newsfeed, a kind of Facebook-lite."
-- Chris Messina, writing in a blog post quoted by Mashable
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.
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