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Monday, February 2, 2015

[RED DEMOCRATICA] Agency "war rooms" take on brand work during the Super Bowl


Agency "war rooms" take on brand work during the Super Bowl | 3 social strategies for effective IT lead generation | Why authenticity matters in social marketing
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February 2, 2015
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The Big Story
Agency "war rooms" take on brand work during the Super Bowl
Brands once again asked agencies to be ready to respond with content during the Super Bowl, with Anheuser-Busch InBev running four "war rooms" across the country. WPP's Possible created content on behalf of 10 clients, using a combination of dedicated data- and buying-focused rooms along with office parties that are ready to jump in with ideas. "There's power in the collective," said Shane Atchison, Possible's CEO. Advertising Age (free access for SmartBrief readers) (1/30)
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The Key To Positive Cash Flow
Every business is cyclical with cash flow ups and downs. The key is to find a way to keep the cash coming in as predictably as possible. Seem impossible? Well it's not. There are systems and processes that make it easier to collect the cash you've earned so your small business can grow. Learn how these small-business owners set up their businesses for success.

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3 social strategies for effective IT lead generation
Social media is gaining in popularity in the business-to-business marketplace and can be used as an effective lead-generation tool, writes Barbara Hoover. Three strategies for a more streamlined social media effort, targeted to the IT industry, are to update and upgrade a LinkedIn campaign, regularly update the company blog, and produce YouTube videos, Hoover writes. B2B Marketing/Blog (2/2)
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Why authenticity matters in social marketing
Building organic growth through social channels requires authenticity whether you are a business-to-business brand or a consumer one, writes Jasmine Sandler. She advises building offline relationships with social media influencers, using social to provide customer service, and earnestly engaging with the audience. ClickZ (2/2)
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The IDC Market Spotlight on Network Automation and Agility
The arrival of virtualization, cloud computing, and mobility has strained data center networks—and IT staff—like never before. This Market Spotlight explains how data center network fabrics provide a foundation for automated provisioning, configuration, and management of network-based services in a new era of IT agility. Download now.

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The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Marketer Moments
AB-InBev uses competitors' success to guide Promoted Tweet buys
Anheuser-Busch InBev was aggressive in purchasing Promoted Tweets against keywords related to rival beer-makers and Super Bowl advertisers. Loctite Glue caught on to the scheme while the glue-maker was trending on Twitter and offered Budweiser a warning to back off. Adweek (2/2)
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Platform News
What Facebook's beacon test means for mobile marketers
Facebook's test of an in-store beacon program that will deliver information to users about nearby stores and landmarks means marketers need to consider how to tailor content for customers who are on the go, says Neil Mawston of Strategy Analytics. Marketing "must be fast and simple to understand," he notes. Mobile Marketer (2/2)
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Twitter offers a child-friendly Vine app
Twitter has created a Vine product that's intended to be child-friendly. The Vine Kids application for iOS invites youths to find content geared to them. TheNextWeb.com (1/30)
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Measurement Matters
Forrester: 5 apps dominate all others
U.S. consumers spend 80% of their mobile-application use time on five apps: Maps, Facebook, Gmail, YouTube and Pandora, Forrester says. The research suggests that brands should focus more on engaging users within these apps but not put less energy into creating branded apps. Mobile Marketer (2/2)
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Social Shareable
McDonald's spreads the lovin' during Super Bowl
McDonald's caused a splash on social media during the Super Bowl by praising almost every ad that aired during the game. Many of the brand's tweets included its tagline word "lovin'." Adweek (2/1)
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You can tweet to someone all day, but until you talk to them, you don't really know their agenda, interests, influence, or personality."
-- Jasmine Sandler, writing at ClickZ
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.
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