Yale should return artifacts from Machu Picchu to Peru. Entrevista en Yale a Eliane Karp Toledo


Thursday, February 19, 2015

[RED DEMOCRATICA] Why the Oscars embraced social media


Why companies shouldn't police workers on social media | Companies must clamp down on offensive social media posts | Don't let social media become a time suck
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February 19, 2015
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The Big Story
Why companies shouldn't police workers on social media
Companies shouldn't take action against workers who get caught up in social media gaffes using a personal account, writes Conor Friedersdorf. It's better to take a principled stand that what workers do on their own time is their own business, Friedersdorf writes. "Americans ought to be averse to the notion of companies policing the speech and thoughts of employees when they're not on the job," he writes. The Atlantic online (2/18)
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Get It Right: Pricing Strategies That Work
Many entrepreneurs hope for success by offering low prices, while in fact most world-class entrepreneurs succeed by setting higher prices. If you're not exactly sure which pricing strategy will work for your business, these 6 steps can help you set your company's prices for success. Read the exclusive article now.

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Companies must clamp down on offensive social media posts
Companies don't have much room for maneuvering when employees post hate speech or discriminatory messages on social networks, because failing to discipline such workers can leave companies legally vulnerable. "You are required by law to maintain a diverse and respectful workplace," labor lawyer Nicholas Woodfield says. The Associated Press (2/18)
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Don't let social media become a time suck
Companies should be mindful about how much time they devote to social media campaigns, writes Megan Totka. Companies should be strategic in planning their activities, rather than blindly pouring time and resources into tweets and Facebook updates. "[M]aybe it's time to rethink exactly what 'social' means for you and your business," Totka writes. Wired.com (2/18)
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Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now.

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Why the Oscars embraced social media
Social media buzz will be a major factor when the Oscars air this weekend, with online chatter possibly injecting spontaneity into the heavily scripted event. Josh Spector of the Academy of Motion Picture Arts and Sciences says he welcomes even negative posts. "We're thrilled there are so many people that want to talk about the show, however they want to talk about it," Spector says. Los Angeles Times (tiered subscription model) (2/19)
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The IDC Market Spotlight on Network Automation and Agility
The arrival of virtualization, cloud computing, and mobility has strained data center networks—and IT staff—like never before. This Market Spotlight explains how data center network fabrics provide a foundation for automated provisioning, configuration, and management of network-based services in a new era of IT agility. Download now.

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Why Mark Zuckerberg wants to get the world online
Facebook's plan to get the world connected by offering free Web services will "probably lose a bunch of money," says CEO Mark Zuckerberg, but he calls it an important strategic and philosophical goal for the company. "We believe that connecting everyone in the world is one of the great challenges of our generation, and that's why we are happy to play whatever small part in that that we can," Zuckerberg says. Bloomberg (2/19)
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The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Measurement Matters
It's time to rethink user metrics, says Twitter co-founder
Media coverage of Web companies mistakenly "focuses on a distorting number of metrics," such as user counts, says Evan Williams, founder of Medium and a co-founder of Twitter. What's needed are more-sophisticated metrics capable of gauging user engagement, Williams says. "We don't want to trick ourselves into optimizing for the wrong thing," he says. TechCrunch (2/18)
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Social Shareable
What's that smell? Google plans "digital deodorant"
Google is working on a "digital deodorant" that would combine a small, wearable fan with sensors capable of detecting a user's body odor. The technology, which Google has patented, would include a social media component to tell users when their friends are nearby and might be offended by their smell. CBS News (2/16)
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Editor's Note
Tuesday's SmartQuote, credited to Hannah Szenes, should have identified her as a Hungarian-born paratrooper for the British forces. Szenes was part of a group of Jewish soldiers parachuted into Yugoslavia by the British army to help rescue Hungarian Jews there.
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We've become a participation culture. People don't want to just sit back and consume media or experiences. They want to participate."
-- Karen North of the University of Southern California, as quoted by the Los Angeles Times
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.
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Red Democratica 10 years "On line" (1998-2008)!
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Celebrando 10 anos "On Line"..2009

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