Yale should return artifacts from Machu Picchu to Peru. Entrevista en Yale a Eliane Karp Toledo


Friday, February 27, 2015

[RED DEMOCRATICA] Twitter said to use phone numbers to hunt down trolls


Twitter said to use phone numbers to hunt down trolls | Tsu lets users profit from their social media posts | Victoria's Secret advertises through People's Snapchat portal
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February 27, 2015
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Twitter said to use phone numbers to hunt down trolls
Twitter reportedly will use the phone numbers of known trolls to prevent them from registering new accounts as it also makes it easier for users to report harassment on the network. The moves come after a memo by CEO Dick Costolo that calls for "kicking these people off right and left" in order to prevent online abuse. TechCrunch (2/26), The Washington Post (tiered subscription model)/The Switch blog (2/26)
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Top trends and tools for 2015.
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Tsu lets users profit from their social media posts
Startup Tsu lets users keep 90% of the revenues from ads sold against their social media posts, with some users saying they've made hundreds of dollars. Users also can gain lifetime referral fees from the content posted by people they introduce to the service. ABC News (2/26)
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How to Measure and Fix Your "Leaky" Marketing Funnel
Marketing funnels can get pretty leaky. It's time to turn the odds in your favor. The first step to improving your marketing funnel is to measure it. Once you know where you are, then you can test improvements and move the needle. Buuuut... what should we track with a funnel? Get your hands on this guide to gain insight into the five best practices for optimizing a "leaky" funnel.

Marketer Moments
Victoria's Secret advertises through People's Snapchat portal
People has partnered with Victoria's Secret for its first plunge into advertising through its Snapchat Discover portal. The promos will appear between People's stories on Discover, where it posts between five and 10 stories per day. Advertising Age (free access for SmartBrief readers) (2/26)
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Facebook's understated friendship focus pays off in 3 ads
Facebook has unveiled three ads from in-house agency The Factory that focus on the importance of friendship and what it means. The 60-second videos feature dialogue-free scenes of friendship that are likely to resonate with their young target market. The ads "succeed on almost every level, for a variety of reasons," writes Tim Nudd. Adweek (2/26)
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The Key To Positive Cash Flow
Every business is cyclical with cash flow ups and downs. The key is to find a way to keep the cash coming in as predictably as possible. Seem impossible? Well it's not. There are systems and processes that make it easier to collect the cash you've earned so your small business can grow. Learn how these small-business owners set up their businesses for success.

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Facebook forks over $1.3 million to bug catchers
More than 300 hackers received a total of $1.3 million from Facebook last year in exchange for tips about security glitches in its software. "Every year we are surprised by what we learn from the security community, and 2014 was no exception," Facebook security engineer Collin Greene wrote in a blog post. CIO Today (2/27)
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Niche networks thrive despite Facebook's dominance
There are plenty of social networks aside from Facebook and Twitter that serve niches online. App.net combines social login and news-feed features, DeviantArt is a social hub for artists and Doximity is a network that's accessible only to medical professionals. Time.com (2/26)
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Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.

Measurement MattersSponsored By
App offers social analytics for better connections
Conspire is an application that co-founder and CEO Alex Devkar calls shared customer-relationship management "for people." It brings analytics to social media to improve connections and find new ones that match your industry and goals, David Wagner writes. InformationWeek (2/26)
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Combating Identity Theft in a Mobile, Social World
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Drones offer a volcano view
Explorers have mounted cameras on drone aircraft and sent them over the Marum Crater, a lake of bubbling lava in Vanuatu. The drones themselves didn't survive the encounter, but the images they sent back will help researchers understand the kinds of lifeforms that thrive in the scorchingly hot crater. YouTube/National Geographic (2/24), Wired.com (2/24)
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How to Achieve IT Agility: A Survival Guide for IT Decision Makers
When business teams add new apps and services to already-strained networks, IT departments are accountable for making everything work. Is your team ready for this challenge? Read this eGuide to learn how IT teams are automating their networks, why they're utilizing Ethernet fabrics and SDN, and what success looks like as they regain network control and business relevance.

The status quo is everything is going to be free -- your photos, your status on social. We just think there is a better way to do it."
-- Tsu CEO Sebastian Sobczak, as quoted by ABC News
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.
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Red Democratica 10 years "On line" (1998-2008)!
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