Monday, February 16, 2015

[RED DEMOCRATICA] The social Web's dirty secret: Nobody's reading your links


The social Web's dirty secret: Nobody's reading your links | Mortality proves a challenge for the sharing economy | How marketers can choose between Facebook and YouTube
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February 16, 2015
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SmartBrief on Social Business

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The social Web's dirty secret: Nobody's reading your links
Derek Thompson uses Twitter's analytics tools to make a startling discovery: Even his most popular tweets led to very few clicks. The social Web may just be "a matrix of empty shares," of little use for driving real engagement or steering traffic to third-party sites, Thompson writes. The Atlantic online (2/16)
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Connecting Collaborating
Mortality proves a challenge for the sharing economy
What happens to the sharing economy when the people doing the sharing unexpectedly die? Thanks to automated sharing services, some people have found themselves renting apartments from people who are no longer alive, raising challenging questions for the companies concerned. "The Internet's impact on mortality is still new. We're still figuring it out," philosophy professor Chris Moreman says. Fusion (2/11)
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Is Pricing Low Your Strategy to Success? Think again.
Pricing is the heart of a business. It affects everything you do and is affected by everything you do. Economists talk of supply and demand as key factors behind pricing—successful entrepreneurs manipulate demand by making their products more desirable. These six steps will help you determine the right price for your product or service, read the article and learn how to get pricing right.

Most Read by Marketing Decision MakersSponsored By
Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now.

Marketer MomentsSponsored By
The New York Times gets hip to Instagram
The New York Times has launched Instagram pages for its video, sports, marketing and events teams, and it plans to launch a flagship @NYTimes account in coming weeks. "It's not an effort to drive traffic to the site. That's very hard to do on Instagram. ... It's much more about building awareness," says Alexandra MacCallum, assistant managing editor for audience development. (2/13)
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The IDC Market Spotlight on Network Automation and Agility
The arrival of virtualization, cloud computing, and mobility has strained data center networks—and IT staff—like never before. This Market Spotlight explains how data center network fabrics provide a foundation for automated provisioning, configuration, and management of network-based services in a new era of IT agility. Download now.

Platform NewsSponsored By
Why the media world thinks Snapchat Discover is a game-changer
Snapchat's Discover platform has delivered "enormous" numbers for its initial partners, writes Kevin Roose, citing sources at major media firms. "[I]f it works, [Discover] has the potential to shape the news consumption habits of a whole group of (mostly) young people," Roose writes. "Given the stakes, it's not surprising that Snapchat is on every forward-thinking media mogul's mind." Fusion (2/11)
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The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Measurement Matters
YouTube needs talent, premium content to stay dominant
As YouTube approaches a decade online, its dominance of the digital video market is being challenged by competitors such as Facebook, which now has 33% of that market. To stay relevant, YouTube needs to retain homegrown influencers and strengthen its reputation for premium content, writes Todd Wasserman. Mashable (2/15)
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Social Shareable
Police investigate bot's menacing tweet
Dutch police launched an investigation into a Twitter bot after the account, @jeffreybooks, posted a message saying "I seriously want to kill people." The developer behind the account, which used algorithms to create tweets from random words, closed down the account after the police came calling. "Being interviewed by detectives is incredibly stressful," he tweeted on a separate account. The Daily Mirror (U.K.) (2/16)
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People read without sharing, but just as often, perhaps, they share without reading."
-- Derek Thompson, writing at The Atlantic online
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands.
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Editor:  Ambreen Ali
Managing Editor:  Stephen Yusko
Contributing Editor:  Ben Whitford
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