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Friday, February 6, 2015

[RED DEMOCRATICA] Twitter's revenue nearly doubled in Q4


Twitter's revenue nearly doubled in Q4 | Services can make social-account management more efficient | Why marketers may fall in love with Tinder
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February 6, 2015
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The Big Story
Twitter's revenue nearly doubled in Q4
Twitter is seeing its stock rise after releasing fourth-quarter earnings that show its revenue nearly doubled to $479 million from a year earlier, with mobile accounting for 88% of ad sales. Its user base reached 288 million monthly active users, a 20% jump over that period. Fortune (2/5), VentureBeat (2/5), Adweek (2/5), The Wall Street Journal (tiered subscription model) (2/5)
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10 ways to inspire creativity in your staff.
Fostering creative business practices isn't as hard as it seems and can lead to smart solutions. Use these ten techniques to help inspire and encourage creativity in your staff. Read the article and learn 10 ways to get the creative juices flowing.

Connecting CollaboratingSponsored By
Services can make social-account management more efficient
Social media provides marketers with a platform to generate additional business and address customer concerns, but doing this efficiently requires a little help, Alex Ivanovs writes. He suggests 10 tools, including Typeform to gather customer feedback, Brand24 to monitor what's said online about your brand and Topsy for insight into trending topics. The Huffington Post (2/5)
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Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now.

Marketer MomentsSponsored By
Why marketers may fall in love with Tinder
Dating application Tinder might be the next frontier for social media marketers, Matt Kapko writes. "Tinder as a tool for business seems like a stretch, but it wasn't that long ago when people rolled their eyes at the idea of Facebook, Twitter or Instagram as an effective tool for marketing and other business functions," Kapko writes. CIO.com (2/5)
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How SDN Makes Campus Networks Better
When should agencies adopt SDN? IDC reports that SDN provides immediate benefits for government campus networks, including modernized IT infrastructures that are more agile, cost-effective, and collaborative.
Read this new IDC paper to learn more.

Platform NewsSponsored By
LinkedIn's ad revenue reached $454.5 million for 2014
LinkedIn brought in $454.5 million in advertising revenue for all of 2014, a 46% increase from 2013. The company said about 5,000 advertisers used LinkedIn's platforms during the fourth quarter of 2014. Advertising Age (free access for SmartBrief readers) (2/5)
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The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Measurement Matters
How McDonald's pulled off its Super Bowl social giveaway
McDonald's relied on help from DDB Chicago, Twitter, Golin, Leo Burnett and the Marketing Store for its Super Bowl social effort to give away every advertised product. McDonald's ended up giving away 50 prizes, received 1.2 million retweets and gained 25,000 followers on Twitter. "It was extremely fast-paced, but calm -- a very defined process. It looked like a trading floor," said Paul Gunning, CEO of DDB Chicago. Advertising Age (free access for SmartBrief readers) (2/4)
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The behavioral economics behind top Super Bowl promotions
The McDonald's Super Bowl giveaway campaign was an example of the behavioral economics principle of "random rewards," writes Michele Fabrizi, president and CEO of MARC USA. Random rewards are better from a consumer loyalty perspective than expected rewards, even for those consumers who merely observe. Another behavioral economics principle, "loss aversion," showed up in T-Mobile's Super Bowl ad starring Kim Kardashian. Advertising Age (free access for SmartBrief readers) (2/5)
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Social Shareable
Angry owl in Ore. grabs hats off joggers' heads
Officials in Oregon are warning joggers and park visitors that a barred owl is swooping in and taking hats off visitors' heads. The Audubon Society said the owl may be more aggressive because it is nesting season. The bird has not hurt anyone but it has removed the headgear of four people in Bush's Pasture Park. Reuters (2/5)
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Each app has a feeling, just like every movie you go to has a feeling."
-- Tinder co-founder Jonathan Badeen, as quoted by CIO.com
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.
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Managing Editor:  Stephen Yusko
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