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Wednesday, February 18, 2015

[RED DEMOCRATICA] Facebook to offer dynamic campaigns based on product catalogs


Facebook to offer dynamic campaigns based on product catalogs | Facebook's streamlined e-commerce ads already working for Target | How Hallmark won over angry customers
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February 18, 2015
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SmartBrief on Social Business

The Big Story
Facebook to offer dynamic campaigns based on product catalogs
Businesses can leave ad creation to Facebook with an option that lets them simply upload product catalogs, Garett Sloane writes. The social network would then create ads based on individual products and target them to likely users, Sloane writes. Adweek (2/17)
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Get Creative: 10 Ways to Think Outside the Box
No matter your business, smart solutions come from out-of-the-box thinking. We all know creativity is king, but are you doing all you can to inspire and encourage creativity in your staff? Read the article and learn 10 ways to inspire creativity at your office.

Connecting CollaboratingSponsored By
How Hallmark won over angry customers
When the interactive puppies Hallmark sold before the holidays stopped working, irate customers took to Facebook, YouTube and other social sites to complain. Hallmark's Camille Lauer persuaded executives to take action and to reach out to customers who had problems. "Your harshest critics will become your biggest advocates if you make it right," Lauer says. SocialMedia.org Blog (2/10)
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How to turn your Twitter chat into a hit
Hosting a successful Twitter chat takes careful preparation, a clear goal or script, and marketing to generate buzz ahead of time, writes Devon DeMars. "Even with all the planning in the world, a Twitter Chat can go flat if no one participates," he notes. SmartBrief/SmartBlog on Social Media (2/18)
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Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now.

Marketer MomentsSponsored By
J.C. Penney praises low cost, big reach of Twitter video ads
J.C. Penney says its "Just Got Jingled" holiday campaign was its most successful social program ever, and the brand credits Twitter's video capabilities as a large part of that. The retailer earned 16 million impressions and paid 4 cents per view on Twitter, which is competing with a growing number of video-capable platforms. "Marketers now need to think across the board when it comes to promoting video, and that definitely includes Twitter," J.C. Penney's Sean Ryan says. Adweek (2/17)
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Whitepaper: SDN: How do you get there from here?
Are the growing data needs of mobile, cloud, big data and social threatening today's enterprise networks? Scalable processes, a phased integration approach and the appetite to optimize over time are key components of a modern network. It's how agile organizations prepare for the data needs of tomorrow.
Explore the whitepaper to start down the path toward SDN.

Platform NewsSponsored By
Twitter does away with shared passwords
Twitter has announced a security system for accounts operated by teams of people. TweetDeck users will be able to set up individual passwords for the members of their team, reducing the chance of security breaches associated with sharing a single password among several people. TechCrunch (2/17)
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The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Measurement Matters
"Hyper-affluent" Americans prefer to shop online
The upper tier of wealthy Americans tend to do most of their luxury shopping online, according to research from Martini Media, which focused on Americans with at least $250,000 in annual household income. Wealthy consumers also prefer authentic experiences over flashiness, and they enjoy discussing their favorite brands on social media, the research showed. MediaPost Communications/Marketing Daily (2/17)
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Social Shareable
Martin Luther is a hit for Playmobil
A Playmobil figurine of Protestant reformer Martin Luther, with quill, cap and German-language Bible, sold out in less than 72 hours, making it the toy company's fastest-selling figurine yet. A company official described the demand for the toy, produced ahead of the 500th anniversary of the Protestant Reformation, as "a big mystery." Newsweek (2/12)
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Editor's Note
Got something to say about social media? Say it on our blog
SmartBrief on Social Business publishes original blog posts, videos and interviews with social media thought leaders on its blog network, SmartBlog on Social Media. Submitting guest posts is a great way to share your perspective with the entire SmartBrief on Social Business audience. If you're interested in seeing your name in SBoSB, check out our step-by-step guest post guide and then e-mail editor Ambreen Ali for more information.
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The public dynamic of social can be a powerful change agent."
-- Hallmark's Camille Lauer, as quoted by SocialMedia.org Blog
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.
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