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Tuesday, February 3, 2015

[RED DEMOCRATICA] Facebook, Twitter vie for Super Bowl bragging rights


Facebook, Twitter vie for Super Bowl bragging rights | Digital makes Super Bowl-sized campaigns cheaper | The Super Bowl brands with the most online buzz
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February 3, 2015
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The Big Story
Facebook, Twitter vie for Super Bowl bragging rights
Sixty-five million people used Facebook to talk about this year's Super Bowl, up 30% from last year, while Twitter users tapped out 28.4 million tweets, up 3.5 million from 2014. The uptick is partly due to brands' efforts to score online buzz tied to their broadcast-ad buys. Reuters (2/2)
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Getting Paid: How to Get Customers to Pay Up
Dealing with the money isn't fun, but it's a necessary evil for staying in business. While every business has their ups and downs, the key to positive cash flow is collecting payments in full and on time to keep the cash coming in as predictably as possible. Seem impossible? Learn how these small-business owners did it.

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Digital makes Super Bowl-sized campaigns cheaper
Digital advertising has an advantage over television in that consumer targeting is much more precise with online campaigns, writes Scott Ferber. "[B]rands can now find their own showcase through highly-targeted audiences and get Super Bowl-like exposure without Super Bowl-sized budgets," he writes. TechCrunch (2/1)
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The IDC Market Spotlight on Network Automation and Agility
The arrival of virtualization, cloud computing, and mobility has strained data center networks—and IT staff—like never before. This Market Spotlight explains how data center network fabrics provide a foundation for automated provisioning, configuration, and management of network-based services in a new era of IT agility. Download now.

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The Super Bowl brands with the most online buzz
Nationwide's Super Bowl ad, "Make Safe Happen," generated 238,000 social media mentions, although 64% were negative reactions, according to Amobee Brand Intelligence. Budweiser earned 234,000 mentions for its commercial, and the hashtag #LikeAGirl was included in 403,000 tweets, though most did not mention ad creator Always. MediaPost Communications/MediaPost Agency Daily (2/2)
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The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Platform News
Promoted tweets to appear on third-party sites
Twitter is expanding the reach of promoted tweets through a first-ever syndication deal with Flipboard and Yahoo Japan. Tweets resulted in 185 billion impressions on non-Twitter sites last quarter, Twitter noted as it touted the program. Adweek (2/3)
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Measurement Matters
Second-screening habits during the Super Bowl
Nearly half of the Super Bowl watchers who own smartphones and tablets planned to use such devices while watching the game, with accessing social media applications as the top purpose, according to a Harris Poll for SOASTA. Sports, gaming and video applications were the next most popular categories of use during the Super Bowl. eMarketer (2/3)
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Social Shareable
Floridians asked to join python patrols
Florida wildlife officials are facing criticism for training people to spot and capture pythons in a bid to control populations of the invasive species. "You can't have Joe Schmo grabbing these snakes," herpetologist Kenneth Krysko says. Reuters (2/3)
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It used to be all about having this incredible Super Bowl commercial. [Now] you can't have a campaign without social media."
-- Linda Lagos of PepsiCo, as quoted by Reuters
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.
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