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Wednesday, February 4, 2015

[RED DEMOCRATICA] Are Google and Uber on a collision course?


Are Google and Uber on a collision course? | How travel marketers can go places on Facebook | Super Bowl campaigns demonstrate Snapchat's potential
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February 4, 2015
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SmartBrief on Social Business

The Big StorySponsored By
Are Google and Uber on a collision course?
Google reportedly is planning its own ride-sharing technology, perhaps as a way to create a market for its driverless cars, while Uber has announced that it is developing its own driverless-car technology. The shift toward automated automobiles could be bad news for ride-sharing services' drivers, Tim Fernholz writes. Bloomberg (2/2), The Wall Street Journal (tiered subscription model)/Digits blog (2/2), Quartz (2/3)
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What's your social marketing strategy?
The rules of social media change fast. This guide, produced by Kinetic Social in partnership with Advertising Age, helps advertisers understand the rules of brand engagement on social platforms. This resource also offers marketers new to the social space reference charts, creative tips and real world success stories to learn from. Download your copy today.
Connecting Collaborating
How travel marketers can go places on Facebook
Travel marketers need more than just a Facebook account to win at social media marketing, Joyce Manalo writes, citing targeting tools, mobile-ready campaigns and photo- and video-driven content as must-haves. Skift (2/3)
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Selling your business? Here are 7 things you should do now.
If you're considering selling your business, you should be doing everything you can to get the best possible price. In just 7 simple steps you can improve your chances of attracting buyers and getting big bucks for your business. Read the article and learn the 7 steps.

Marketer MomentsSponsored By
Super Bowl campaigns demonstrate Snapchat's potential
Brands including Mountain Dew, GrubHub McDonald's used Snapchat to create interactive social media campaigns for the Super Bowl. That made the game a defining moment for the platform as it tries to expand its advertising business, Nick Cicero writes. Marketing Land (2/3)
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How SDN Makes Campus Networks Better
When should agencies adopt SDN? IDC reports that SDN provides immediate benefits for government campus networks, including modernized IT infrastructures that are more agile, cost-effective, and collaborative.
Read this new IDC paper to learn more.

Platform NewsSponsored By
Twitter seeks to woo new users with auto-filled timelines
Twitter is testing a feature that auto-populates the feeds of new users with content based on their contacts and interests. New users should welcome the introduction to the service, Vindu Goel writes. "[T]he quality of the instant timeline was so good that I was almost tempted to dump my regular Twitter account," Goel writes. The New York Times (tiered subscription model)/Bits blog (2/2)
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Instagram recruits journalists to find social media stars
Instagram reportedly is hiring former journalists to identify and promote the service's future superstar users. "By highlighting lesser-known talents ... Instagram is able to up their numbers of followers and, in turn, increase user engagement," John McDermott writes. Digiday.com (2/3)
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The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Measurement Matters
EBrandValue gives brands real-time read on social media
EBrandValue can give marketers a real-time gauge of how consumer sentiment in social media relates to sales. The startup combines social media and sales data to show how social activity such as comments affects brand performance over time. VentureBeat (2/3)
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Social Shareable
Plastic-surgery patients want to look like their selfies
Cosmetic-surgery patients once brought photos of celebrities to appointments in order to show their doctors what they wanted, but now they are more likely to bring in filtered Instagram selfies, Nicole Lyn Pesce writes. "They whip out their cellphones and start flipping through their pictures, saying, 'I want to look like this all the time,' " surgeon David Shafer says. Daily News (New York) (2/4)
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Editor's Note
Got something to say about social media? Say it on our blog
SmartBrief on Social Business publishes original blog posts, videos and interviews with social media thought leaders on its blog network, SmartBlog on Social Media. Submitting guest posts is a great way to share your perspective with the entire SmartBrief on Social Business audience. If you're interested in seeing your name in SBoSB, check out our step-by-step guest post guide and then e-mail editor Ambreen Ali for more information.
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What we'll do is continue down the path of mixing technologies."
-- Uber's Jeff Holden, as quoted by The Wall Street Journal's Digits blog
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.
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