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Tuesday, February 17, 2015

[RED DEMOCRATICA] Facebook aims to let marketers target social celebrities


Facebook aims to let marketers target social celebrities | Confide wants to bring disappearing messages to the workplace | Snapchat's disappearing ads offer a lesson for publishers
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February 17, 2015
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Facebook aims to let marketers target social celebrities
Facebook has patented a technology to help marketers get their messages in front of social influencers. The tool would automatically figure out whose Facebook posts are driving the most buzz and allow brands to target those people. TechCrunch (2/16)
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Confide wants to bring disappearing messages to the workplace
Startup Confide hopes to bring Snapchat-style messaging into the workplace to boost security and help companies take advantage of social tools. The application lets users send messages, photos and documents from popular sources including Google Drive, Microsoft Office and Dropbox that disappear once read by the recipient. Tech News Today (2/17)
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Snapchat's disappearing ads offer a lesson for publishers
Snapchat's ads are expensive and disappear after they've been seen -- but that promise of viewability is something many other digital publishers can't offer, writes Ephraim Bander, president of Sticky. "For ads to be effective, consumers must first engage with them, and then find them memorable," he writes. "If advertisers started treating every ad like it was going to disappear ... perhaps there would be far fewer invisible ads and more instances of possibly vanishing -- but effective -- messages reaching consumers." Advertising Age (free access for SmartBrief readers)/DigitalNext blog (2/16)
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Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.

Marketer Moments
Huggies creates "Baby-Making" music station on Pandora
Huggies and its agency, Ogilvy Chicago, have made a creative attempt to turn around the declining birth rate in the U.S.: partnering with Pandora for a "Huggies Baby-Making" music station. "At Huggies, babies are always on our mind. The partnership with Pandora is a fun-loving way to engage Huggies couples in the romantic spirit of Valentine's Day," said Bob Brand, a spokesman for Huggies' parent company Kimberly-Clark. Advertising Age (free access for SmartBrief readers) (2/13)
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How Much Do You Really Need to Make? The Answer May Shock You
Rather than focus on what you can afford to pull out of the business to cover your living expenses, you need to focus on how much you need to earn at your business in order to afford the lifestyle you want to have. This is where the Personal Earnings Goal, or PEG, comes into play. Learn how to calculate your PEG and find out how much you really need to make.

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Mobile apps offer to stream users' lives online
Several mobile applications including Air offer users the option of streaming online everything their smartphones see. The services build on the appeal of immediacy common to other popular mobile apps, but privacy questions remain a concern, writes Winston Ross. MIT Technology Review online (2/17)
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Keep.com offers affiliate option after Pinterest one stops
Pinterest's announcement that it is banning all affiliates created a vacuum that bookmarking site Keep.com is stepping in to fill. Within a day of Pinterest's move, Keep began offering users the option of adding affiliate links in an invitation-only program. Business Insider (2/16)
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Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now.

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Brands are getting more out of Twitter
The debate over the value of Twitter for marketers and publishers is ongoing, but major brands are increasingly registering a vote of confidence. They're seeing follower counts rise as they tweet more often, and per-tweet engagement is on the rise, according to a report by Simply Measured. Digiday.com (2/17)
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Shoeshine donates premium Twitter accounts
A Spanish shoeshine who grabbed a number of premium Twitter handles in 2007 has donated @riodejaneiro to Brazil to help promote next year's Olympic Games. Javier Castano, who earns about $34 a day, says he also plans to donate @japan ahead of the 2020 Tokyo Olympics. The Guardian (London)/Agence France-Presse (2/16)
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The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

I am a shoeshine man with not much money, but I have the privilege of being able to give a gift to 130 million Japanese people or 8 million people in Rio."
-- Javier Castano, as quoted by Agence France-Presse at The Guardian
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.
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