Yale should return artifacts from Machu Picchu to Peru. Entrevista en Yale a Eliane Karp Toledo

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Friday, February 20, 2015

[RED DEMOCRATICA] LinkedIn lets advertisers reach users on third-party sites

 

Why true authenticity should be a little scary | Winning strategies for native advertising | Locked beer fridge increases Canadian company's sales
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February 20, 2015
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The Big StorySponsored By
Why true authenticity should be a little scary
Word-of-mouth conversations are driven by brand stories that are short, agile and human, writes Ted Wright, CEO of word-of-mouth marketing company Fizz. "Most of the time, authenticity is scary to a company," he writes. "It requires that you share a fairly unvarnished reality, and an unvarnished reality is going to have lumps." Adweek (2/19)
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Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.

Connecting Collaborating
Winning strategies for native advertising
Conducting a successful native advertising campaign starts with creating a great story and selecting a publishing partner that fits your brand's needs, writes Jon Salm of Millward Brown Digital. "Native is not the place to indulge your dreams," Salm writes. "... While custom content is meant to be different, ensure that it still fits with your larger goals and brand voice." The Economist Group/Lean back blog (2/16)
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How Much Do You Really Need to Make? The Answer May Shock You
Rather than focus on what you can afford to pull out of the business to cover your living expenses, you need to focus on how much you need to earn at your business in order to afford the lifestyle you want to have. This is where the Personal Earnings Goal, or PEG, comes into play. Learn how to calculate your PEG and find out how much you really need to make.

Marketer MomentsSponsored By
Locked beer fridge increases Canadian company's sales
Molson Canadian, after creating buzz with a beer fridge throughout Europe that required a Canadian passport to unlock, incorporated the fridge into marketing for the Sochi Olympics. The brewer saw market share rise the equivalent of $6 million as a result of the Olympic campaign, which combined TV spots with social media and the real-life stunt. The Globe and Mail (Toronto) (tiered subscription model) (2/19)
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Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now.

Platform NewsSponsored By
LinkedIn lets advertisers reach users on third-party sites
LinkedIn has new ad products, including LinkedIn Network Display to let brands target its users on third-party websites, and Lead Accelerator, to help advertisers segment their audience and target content in a scheduled fashion. Re/code (2/19), TechCrunch (2/19)
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How SDN Makes Campus Networks Better
When should agencies adopt SDN? IDC reports that SDN provides immediate benefits for government campus networks, including modernized IT infrastructures that are more agile, cost-effective, and collaborative.
Read this new IDC paper to learn more.

Measurement MattersSponsored By
Runway shows trump backstage access for Fashion Week videos
About 90% of 55 videos fashion designers posted to social channels during New York Fashion Week were hosted on Facebook, Socialbakers says. It says the videos that sparked the most engagement dealt with runway shows, not backstage access. Adweek (2/19)
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The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Social Shareable
Martian "clouds" raise questions
Astronomers have spotted what appear to be clouds as tall as 250 kilometers on Mars, far above the height where clouds would ordinarily form. It's unclear what the formations might be. "Giant plumes of gas erupting from Mars sound a little ominous to me," Phil Plait writes. Slate/Bad Astronomy blog (2/18)
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SmartQuote
The 30-second commercial was much more of a tell; now it's about how a brand behaves."
-- Molson Coors' Dave Bigioni, as quoted by The Globe and Mail
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.
 
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Editor:  Ambreen Ali
Managing Editor:  Stephen Yusko
Contributing Editor:  Ben Whitford
Advertising:  Dena Malouf
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Red Democratica 10 years "On line" (1998-2008)!
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Ahora en FACEBOOK : Red Democratica

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Http://www.caretas.com.pe/2000/1612/articulos/debate.phtml

Celebrando 10 anos "On Line"..2009

Keep the candle burning

I have a dream
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FORUM TPSIPOL: RED DEMOCRATICA (1998-1999).
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