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Thursday, February 26, 2015

[RED DEMOCRATICA] Keith Olbermann gets burned after Twitter flame war


Don't want to tweet? That's fine by Dick Costolo | Keith Olbermann gets burned after Twitter flame war | Pinterest's agency goal moves from education to execution
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February 26, 2015
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The Big Story
Don't want to tweet? That's fine by Dick Costolo
Twitter CEO Dick Costolo says he tries to convince people who don't want to tweet that they should still sign up for Twitter. Nontweeters can still use Twitter to stay connected, Costolo says. "Irrespective of whether you want to tweet, everyone can get value out of Twitter right away," he says. The New York Times (tiered subscription model) (2/25)
Getting Paid: How to Get Customers to Pay Up
Dealing with the money isn't fun, but it's a necessary evil for staying in business. While every business has their ups and downs, the key to positive cash flow is collecting payments in full and on time to keep the cash coming in as predictably as possible. Seem impossible? Learn how these small-business owners did it.

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Keith Olbermann gets burned after Twitter flame war
Keith Olbermann has been suspended by ESPN after fighting on Twitter with Pennsylvania State University students, and that raises questions about why social media celebrities find it so hard to turn the other cheek, Luke O'Neil writes. "Twitter, by its nature, is particularly ephemeral and impulsive," psychiatrist James Niels Rosenquist says. The Daily Beast (2/25)
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Pinterest's agency goal moves from education to execution
Pinterest is looking to move beyond educating agencies about its platform to helping create winning brand campaigns. "Up until now my strategy was to make sure as many agencies have enough information about Pinterest as possible," said Kevin Knight, head of brand and agency strategy. He added, "This year, as the team grows and we're working with bigger brands, we want to make sure we're working more closely on the execution." Digiday.com (2/26)
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Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.

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"Hunger Games" digital campaign sees social success
The online campaign that Mindshare and Sizmek created for the release of Lionsgate's "The Hunger Games: Mockingjay - Part I" to home video saw 36,000 Facebook likes and more than 4,000 retweets. Fans were led on a digital scavenger hunt that ended with access to a deleted scene from the movie. AdExchanger.com (2/25)
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Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now.

Platform NewsSponsored By
Can Snapchat corner the mobile-video business?
Snapchat reportedly is worth $19 billion, despite having little revenue. That's because brands and investors are convinced that TV viewers are migrating to mobile devices, and Snapchat has the potential to corner a big slice of the mobile-video audience. "Whether that means Snapchat is worth $19 billion or not remains a rather large question mark," Mathew Ingram writes. GigaOm (2/24), Slate (2/19)
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Adult performers warm to Snapchat
Snapchat-linked payment tools reportedly have spurred a subset of users to perform lewd acts in exchange for cash. Prospective viewers post their Snapchat handles to third-party forums, allowing performers to decide to whom they'll display themselves. "[T]he unclothed can vet the clothed before sending them pictures or receiving money in their Snapchat tip jars," Nick Bilton writes. The New York Times (tiered subscription model) (2/25)
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How to Achieve IT Agility: A Survival Guide for IT Decision Makers
When business teams add new apps and services to already-strained networks, IT departments are accountable for making everything work. Is your team ready for this challenge? Read this eGuide to learn how IT teams are automating their networks, why they're utilizing Ethernet fabrics and SDN, and what success looks like as they regain network control and business relevance.

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Jägermeister makes a splash with #ShowJagerLove campaign
Jägermeister's #ShowJagerLove campaign on Instagram was seen by 3.24 million people, and the beverage brand saw its follower count increase 63% over the course of the campaign, which encouraged users to win prizes by sharing Jäger-themed photos. Marketing Land (2/25)
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The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Social Shareable
After snowstorm, Boston man makes it rain
A Boston man is selling snow from his backyard online, with 10 pounds costing $119. The man says it's selling quickly, despite a policy of not shipping to buyers in Northeastern states. "We're in the business of expunging snow," his website says. USA Today (2/25)
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Everywhere you and your phone are has become the proverbial couch."
-- Willa Paskin, writing at Slate
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.
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Red Democratica 10 years "On line" (1998-2008)!
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Ahora en FACEBOOK : Red Democratica


Celebrando 10 anos "On Line"..2009

Keep the candle burning

I have a dream

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