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Monday, February 9, 2015

[RED DEMOCRATICA] People already use Facebook at work, data suggest


When Twitter bots go bad | Chipotle's Twitter account taken over by hackers | What's the secret to successful real-time Twitter campaigns?
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February 9, 2015
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When Twitter bots go bad
Coca-Cola was forced to suspend an automated Twitter campaign last week after Gawker got the brand's bot to repeat quotes from "Mein Kampf," and it wasn't the first time brands have run into trouble with automated Twitter efforts. The New England Patriots' bot recently repeated a racist slur, and an AT&T bot accidentally spammed a wide base of users. Digiday.com (2/9)
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Chipotle's Twitter account taken over by hackers
Chipotle apologized Sunday after taking back its Twitter account from hackers who had posted insensitive and offensive comments. "Our Twitter account was hijacked overnight for about two hours during which a series of offensive tweets was posted to the account," Chipotle Communications Director Chris Arnold said. USA Today (2/8)
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What's the secret to successful real-time Twitter campaigns?
McDonald's and Buzzfeed both got big results with real-time Twitter campaigns linked to the Super Bowl, while thoughtful and polished tweets by brands such as Cheerios fell flat. The lesson is that there is no exact formula to pulling off real-time tweeting, Carmel DeAmicis writes. "Looks like real-time brand tweeting is an art, not a science," she adds. GigaOm (2/4)
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Selling your business? Here are 7 things you should do now.
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Combating Identity Theft in a Mobile, Social World
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Adidas uses Twitter's group messaging to connect soccer fans, stars
Adidas is the first major brand to take advantage of Twitter's new Group Direct Messages platform, using it to connect soccer fans with stars such as Karim Benzema of Real Madrid. The new function can help Adidas "build and deepen" its relationships with consumers, said Robert Hughes, Adidas Football global social media and PR director. Mashable (2/6)
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How to Achieve IT Agility: A Survival Guide for IT Decision Makers
When business teams add new apps and services to already-strained networks, IT departments are accountable for making everything work. Is your team ready for this challenge? Read this eGuide to learn how IT teams are automating their networks, why they're utilizing Ethernet fabrics and SDN, and what success looks like as they regain network control and business relevance.

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Google+ Photos may see boost with Odysee acquisition
Google has acquired photo-sharing application Odysee, which backs up photos to user computers automatically and allows private sharing. The service will be shutting down as the Odysee team joins Google, possibly in an effort to build out Google+ Photos, Tyler Lee writes. Ubergizmo.com (2/9)
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The ROI of Privacy with TRUSTe Solutions
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Measurement Matters
People already use Facebook at work, data suggest
Chartbeat data indicate that desktop Facebook usage soars during office hours, suggesting that many people log into their accounts from work. That's good news for the Facebook at Work project, Dan Frommer writes. Quartz (2/8)
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Social Shareable
Why @Kraft, @Lego and @Chipotle are people, not brands
Major brands and celebrities are having to make do with convoluted Twitter handles because individuals grabbed their first-choice handles. Accounts including @Lego, @Chipotle, @Advil, @Velveeta and @Kraft are all owned by people not affiliated with those brands. Daily News (New York) (2/7)
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Anytime their marketing chief presents at an event, I get hit by a number of mentions of people sharing nuggets from the presentation."
-- Brandon Kraft, owner of the @Kraft handle, as quoted by the Daily News
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.
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