Friday, January 2, 2015

[RED DEMOCRATICA] Twitter emulates Facebook with "While you were away" feature


Snapchat valuation at $10B or more after $485.6M round | B2B social media usage well below B2C, survey finds | Brands that struck gold on Instagram last year
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January 2, 2015
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The Big Story
Snapchat valuation at $10B or more after $485.6M round
Snapchat has raised $485.6 million from 23 investors, according to a securities filing. The deal puts the company in a small group of tech startups worth at least $10 billion. Bloomberg (12/31), TechCrunch (12/31)
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Get Creative: 10 Ways to Think Outside the Box
No matter your business, smart solutions come from out-of-the-box thinking. We all know creativity is king, but are you doing all you can to inspire and encourage creativity in your staff? Read the article and learn 10 ways to inspire creativity at your office.

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B2B social media usage well below B2C, survey finds
Business-to-business marketers are not using social media as much as their consumer-side counterparts, especially to inform market research, according to SiriusDecisions. Only half of B2B marketers surveyed regularly use social media, and 10% could identify the business value of those efforts. MediaPost Communications/Social Media Marketing Daily (1/1)
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The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Marketer Moments
Brands that struck gold on Instagram last year
Brands such as the NBA, BMW and GoPro regularly posted hit video clips to Instagram in 2014, but other brands also netted buzz with well-judged clips. One such success was The Washington Post, which used the social network to document the life of a baby panda. Adweek (12/31)
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Platform News
Editorial: China may spell trouble for Facebook
China presents opportunity for Facebook, but Beijing would demand big concessions before allowing it to operate there, and collaborating with Chinese censors might hurt Facebook with its existing users, this editorial argues. "No Western company can actively engage in censorship and retain the trust of its customers," the editorial says. The Wall Street Journal (tiered subscription model) (1/1)
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Measurement Matters
Study: Facebook ads deserve more credit
Facebook ads are responsible for 911% more revenue than they have been credited with, according to a survey by Datalicious on behalf of the social network. It found that display ads account for nine times the search activity that clicks alone do. Inside Facebook (12/31)
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Social Shareable
New Year's resolutions for Internet addicts
These statistics-backed resolutions could help you regain control if you suspect that you spend too much time online. They include not sleeping with a smartphone, not checking e-mail too frequently and turning off Facebook's counters to avoid "metrics anxiety," writes Caitlin Dewey. The Washington Post (tiered subscription model)/The Intersect blog (1/1)
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Who's Hiring?
Position TitleCompany NameLocation
Social Media ManagerUnion WirelessMountain View, WY
Social Media StrategistThe Field MuseumChicago, IL
Land/Wildlife and Communications Program AssistantNatural Resources Defense CouncilWashington, DC
Click here to view more job listings.
[U]nlike casinos, which are easily avoided, the Internet is everywhere all the time -- which makes addictive behaviors much more difficult to treat."
-- Caitlin Dewey, writing in The Washington Post's The Intersect blog
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands.
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Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
Editor:  Ambreen Ali
Managing Editor:  Stephen Yusko
Contributing Editor:  Ben Whitford
Advertising:  Dena Malouf
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Red Democratica 10 years "On line" (1998-2008)!
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Ahora en FACEBOOK : Red Democratica


Celebrando 10 anos "On Line"..2009

Keep the candle burning

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